Salesforce Exam Marketing Cloud Personalization Topic 2 Question 56 Discussion

In Salesforce Marketing Cloud Personalization (formerly Interaction Studio), delivering personalization on mobile web (i.e., when users visit your website on a mobile device browser) relies on several configuration and implementation features. The three core features from the listed options are:

SiteMap (A)

Web SDK (B)

Templates (E)

Below is an overview of how each relates to mobile web personalization:

1. SiteMap (A)

What It Does

In Marketing Cloud Personalization, you can configure a ''SiteMap'' that helps define the structure and pages of your website for the personalization engine. Think of it as an organized reference of your web pages so that Personalization can identify which page a visitor is on, where to track events, and how to contextualize those events (e.g., category pages, detail pages).

Why It Matters for Mobile Web

Whether a visitor is on a desktop browser or a mobile browser, the site structure remains consistent. A proper SiteMap helps the platform accurately track and classify visits, clicks, and other interactions on mobile web pages.

Salesforce Reference

Salesforce Help: Define Your SiteMap

Explains how to set up a sitemap for capturing site structure, which is essential for correct data capture on both desktop and mobile.

2. Web SDK (B)

What It Does

The Web SDK is the JavaScript snippet (sometimes called the ''Collect Code'' or ''Tag'') embedded in your web pages. It captures real-time behavioral data (page views, clicks, cart events, etc.) and sends it to the Personalization platform.

Why It Matters for Mobile Web

Mobile web is simply your website viewed on a smaller screen. The Web SDK tracks user interactions the same way---no separate ''mobile-specific'' code is required for responsive sites.

By including the Web SDK on all mobile-responsive pages, you collect the necessary data for real-time personalization (recommendations, campaigns, etc.).

Salesforce Reference

Salesforce Help: Personalization Web SDK

Details how to implement and configure the snippet to track user behavior across different devices and screen sizes.

3. Templates (E)

What They Are

Templates in Personalization define how personalized experiences (like banners, pop-ups, product recommendation carousels) look and behave when rendered on your website.

They can be configured to be responsive, ensuring they display properly on different screen resolutions, including mobile phones and tablets.

Why They Matter for Mobile Web

By designing responsive or mobile-friendly templates, you ensure that any personalized content or recommendation component displays seamlessly on a mobile browser.

Templates also allow you to fine-tune styling, layout, and logic specifically for smaller screens.

Salesforce Reference

Salesforce Help: Templates Overview

Shows how to create and manage templates for both desktop and mobile presentation.

Why Not the Other Options?

C . Mobile SDK

The Mobile SDK is used for native mobile app personalization (iOS and Android apps), not for websites viewed on a mobile device's browser. For ''mobile web,'' you still rely on the Web SDK.

D . Mobile Data Campaign

Typically relates to push notifications or SMS campaigns in other parts of Salesforce Marketing Cloud (e.g., MobilePush, MobileConnect). These are not directly used for on-site mobile web personalization.