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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 9 Question 88 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam
Question #: 88
Topic #: 9
[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.

Which report should be run to provide this Information?

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Suggested Answer: B

by Laquita at Jul 03, 2024, 01:34 AM

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Angelica
5 months ago
I thought Contacts Count would give a good overview too!
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Sage
5 months ago
Wait, is Contacts Count really not enough for this?
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Annamae
5 months ago
Not sure about that, Audience Engagement might be better.
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Sol
5 months ago
Definitely, that's the one to go for!
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Charlesetta
6 months ago
I think Contacts Analytics would show the changes.
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Carmen
6 months ago
I could be wrong, but I think "Contacts Analytics" gives a broader view of customer interactions, which might help here.
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Rose
6 months ago
I feel like we practiced a question similar to this, and it was about tracking changes in audience demographics. Maybe "Contacts Count"?
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Viola
6 months ago
I'm not entirely sure, but I remember something about "Contacts Analytics" being useful for understanding customer behavior.
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Rebbecca
6 months ago
I think the "Audience Engagement Over Time" report might be the right choice since it focuses on changes over a period.
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Tyisha
6 months ago
I'm a little confused by this question. The options don't seem to directly match what the manager is asking for. I'm not sure if any of these reports would actually show the cross-channel customer population changes over time. Maybe I'm missing something, but I'm not confident in any of these answers.
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Frank
6 months ago
Okay, I think I've got this. The marketing manager wants to see how the customer population has changed over the last 6 months, so the "Audience Engagement Over Time" report is probably the way to go. That should give them the data they need to analyze the changes across channels.
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Roxanne
6 months ago
Hmm, I'm not totally sure about this one. The question is asking for a report on cross-channel customer population changes, so I'm not convinced that the "Contacts Count" or "Contacts Analytics" reports would be the best fit. I'm leaning towards option C, but I'll have to think it through a bit more.
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Long
7 months ago
This seems like a straightforward question about reporting on customer population changes. I'd go with option C, "Audience Engagement Over Time," as that sounds like it would provide the information the marketing manager is looking for.
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Marsha
7 months ago
Okay, let me walk through this step-by-step. Gross margin is a measure of profitability, so it has to be related to revenue and expenses. Revenue minus cost of goods sold seems like the most logical choice here.
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Jess
12 months ago
Wait, is this exam question sponsored by the 'Captain Obvious' fan club? C is clearly the way to go, unless the manager wants to see a report on how many contacts they have. That would be like asking for directions to the nearest airport while already on the runway!
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Lonna
11 months ago
User 3: Agreed, it's definitely the most relevant option for the marketing manager.
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Lavonne
11 months ago
User 2: Yeah, that makes sense. It shows how the cross-channel customer population has changed over the last 6 months.
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Shannon
11 months ago
User 1: I think C) Audience Engagement Over Time is the report to run.
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Corrinne
12 months ago
I'm feeling C is the winner here. Tracking that audience engagement trend is key for the marketing manager's needs.
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Micaela
11 months ago
Definitely, monitoring audience engagement over time will provide valuable insights for the marketing manager.
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Graciela
11 months ago
I agree, C seems like the best option to track changes in the cross-channel customer population.
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Gracia
11 months ago
C) Audience Engagement Over Time
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Lashonda
11 months ago
B) Contacts Analytics
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Larae
12 months ago
A) Contacts Count
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Kayleigh
12 months ago
Option B, Contacts Analytics, could also work, but it might not give the full picture of how the audience is engaging across channels.
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Sharita
1 year ago
I agree, C is the way to go here. Audience Engagement Over Time is exactly what the marketing manager needs to see the cross-channel changes.
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Gwenn
11 months ago
I agree, C is the way to go here. Audience Engagement Over Time is exactly what the marketing manager needs to see the cross-channel changes.
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Linsey
11 months ago
C) Audience Engagement Over Time
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Maybelle
12 months ago
B) Contacts Analytics
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Hui
12 months ago
A) Contacts Count
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Domitila
1 year ago
Option C seems like the most relevant one to track audience engagement over time across different channels.
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Sol
11 months ago
Contacts Analytics could be helpful, but I still think option C is the most relevant for this specific scenario.
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Corazon
11 months ago
Contacts Count might not give us the detailed information we need to track audience engagement across different channels.
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Johnathon
11 months ago
I agree, that report would show how the cross-channel customer population has changed over the last 6 months.
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Martha
12 months ago
I think option C, Audience Engagement Over Time, would be the best report to run.
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Julianna
1 year ago
I think Contacts Count would be the most appropriate report to run for this information.
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Isaac
1 year ago
I disagree, I believe Audience Engagement Over Time would provide better insights.
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Gianna
1 year ago
I think the report that should be run is Contacts Analytics.
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