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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam Questions
- Topic 1: Email Marketing Best Practices: This topic assesses the ability to design impactful email marketing strategies tailored to customer needs. Salesforce email marketing professionals will evaluate elements that influence deliverability and demonstrate effective subscriber acquisition and retention techniques. Excelling here ensures you can design email programs that resonate with audiences while meeting business goals.
- Topic 2: Content Creation and Delivery: Showcase your expertise in creating and managing email campaigns that align with customer requirements. Salesforce email marketing professionals will configure sending processes, customize email content, and manage campaign assets.
- Topic 3: Marketing Automation: Aspiring email marketing professionals demonstrate their ability to automate marketing processes using Marketing Cloud. You will build Automation Studio and Journey Builder solutions based on customer scenarios. Success in this topic highlights your proficiency in implementing efficient workflows that enhance customer engagement.
- Topic 4: Subscriber and Data Management: Your knowledge of data-driven marketing will shine as you set up Data Extensions, import subscriber data, and configure segmentation tools. This topic evaluates the ability of Salesforce email marketing professionals to model subscriber data and troubleshoot issues, ensuring precise and effective audience targeting.
- Topic 5: Insights and Analytics: In this topic, you will analyze results, configure automated reports, and recommend Einstein products for deeper insights. Mastery here confirms your analytical prowess and strategic decision-making skills in email marketing.
Free Salesforce Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam Actual Questions
Note: Premium Questions for Salesforce Certified Marketing Cloud Email Specialist (MC-202) were last updated On Aug. 17, 2025 (see below)
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
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