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Salesforce Certified Marketing Cloud Email Specialist Exam

Certification Provider: Salesforce
Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Duration: 90 Minutes
Number of questions in our database: 152
Exam Version: Jan. 25, 2023
Exam Official Topics:
  • Topic 1: Describe various send capabilities in the Email application/ Configure the appropriate marketing automation tools
  • Topic 2: demonstrate appropriate and effective subscriber acquisition methodologies/ Configure segmentation tools to accurately model subscribers and data
  • Topic 3: Configure and run Marketing Cloud ad hoc and automated reports/ Recommend Marketing Cloud tools to use when preparing an email for send
  • Topic 4: Create and customize an email message to meet a customer's need/ Describe the steps involved to analyze the performance results
  • Topic 5: Evaluate the elements and techniques of email marketing to design an effective email campaign/ Determine how to import data into Marketing Cloud as per best practices
  • Topic 6: Send and deploy an email campaign to meet the customer requirement/ apply best practices of communicating with a population
  • Topic 7: Explain the different metrics available for email campaigns and what each one means/ Given an email message design, determine the correct use of Approvals
  • Topic 8: Differentiate elements of an email that can impact message deliver ability/ Recommend email design best practices to implement
  • Topic 9: Set up Subscriber Lists and Data Extensions in the Marketing Cloud/ Recognize situations where legal compliance may be an issue during an email campaign

Free Salesforce Salesforce Certified Marketing Cloud Email Specialist Exam Actual Questions

The questions for Salesforce Certified Marketing Cloud Email Specialist were last updated On Jan. 25, 2023

Question #1

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.

What should the marketer do to accomplish this?

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Correct Answer: A

Question #2

A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.

What guidance should be given to the email developer to ensure the interactive form displays correctly?

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Correct Answer: A

Question #3

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.

What should be used to source the data from these different sources?

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Correct Answer: B

Question #4

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.

What is preventing the customer from receiving emails at their new address?

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Correct Answer: B

Question #5

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.

Which component should be configured to provide this functionality?

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Correct Answer: B


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