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Salesforce Certified Marketing Cloud Email Specialist Exam
- Topic 1: Describe various send capabilities in the Email application/ Configure the appropriate marketing automation tools
- Topic 2: demonstrate appropriate and effective subscriber acquisition methodologies/ Configure segmentation tools to accurately model subscribers and data
- Topic 3: Configure and run Marketing Cloud ad hoc and automated reports/ Recommend Marketing Cloud tools to use when preparing an email for send
- Topic 4: Create and customize an email message to meet a customer's need/ Describe the steps involved to analyze the performance results
- Topic 5: Evaluate the elements and techniques of email marketing to design an effective email campaign/ Determine how to import data into Marketing Cloud as per best practices
- Topic 6: Send and deploy an email campaign to meet the customer requirement/ apply best practices of communicating with a population
- Topic 7: Explain the different metrics available for email campaigns and what each one means/ Given an email message design, determine the correct use of Approvals
- Topic 8: Differentiate elements of an email that can impact message deliver ability/ Recommend email design best practices to implement
- Topic 9: Set up Subscriber Lists and Data Extensions in the Marketing Cloud/ Recognize situations where legal compliance may be an issue during an email campaign
Free Salesforce Salesforce Certified Marketing Cloud Email Specialist Exam Actual Questions
The questions for Salesforce Certified Marketing Cloud Email Specialist were last updated On Jun. 03, 2023
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A)
B)
C)
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