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Salesforce Certified Marketing Cloud Email Specialist Exam
- Topic 1: Describe various send capabilities in the Email application/ Configure the appropriate marketing automation tools
- Topic 2: demonstrate appropriate and effective subscriber acquisition methodologies/ Configure segmentation tools to accurately model subscribers and data
- Topic 3: Configure and run Marketing Cloud ad hoc and automated reports/ Recommend Marketing Cloud tools to use when preparing an email for send
- Topic 4: Create and customize an email message to meet a customer's need/ Describe the steps involved to analyze the performance results
- Topic 5: Evaluate the elements and techniques of email marketing to design an effective email campaign/ Determine how to import data into Marketing Cloud as per best practices
- Topic 6: Send and deploy an email campaign to meet the customer requirement/ apply best practices of communicating with a population
- Topic 7: Explain the different metrics available for email campaigns and what each one means/ Given an email message design, determine the correct use of Approvals
- Topic 8: Differentiate elements of an email that can impact message deliver ability/ Recommend email design best practices to implement
- Topic 9: Set up Subscriber Lists and Data Extensions in the Marketing Cloud/ Recognize situations where legal compliance may be an issue during an email campaign
Free Salesforce Salesforce Certified Marketing Cloud Email Specialist Exam Actual Questions
The questions for Salesforce Certified Marketing Cloud Email Specialist were last updated On Apr. 12, 2024
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A)
B)
C)
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
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