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Salesforce Certified Marketing Cloud Email Specialist Exam

Certification Provider: Salesforce
Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Duration: 90 Minutes
Number of questions in our database: 347
Exam Version: Jun. 28, 2022
Exam Official Topics:
  • Topic 1: Describe various send capabilities in the Email application/ Configure the appropriate marketing automation tools
  • Topic 2: demonstrate appropriate and effective subscriber acquisition methodologies/ Configure segmentation tools to accurately model subscribers and data
  • Topic 3: Configure and run Marketing Cloud ad hoc and automated reports/ Recommend Marketing Cloud tools to use when preparing an email for send
  • Topic 4: Create and customize an email message to meet a customer's need/ Describe the steps involved to analyze the performance results
  • Topic 5: Evaluate the elements and techniques of email marketing to design an effective email campaign/ Determine how to import data into Marketing Cloud as per best practices
  • Topic 6: Send and deploy an email campaign to meet the customer requirement/ apply best practices of communicating with a population
  • Topic 7: Explain the different metrics available for email campaigns and what each one means/ Given an email message design, determine the correct use of Approvals
  • Topic 8: Differentiate elements of an email that can impact message deliver ability/ Recommend email design best practices to implement
  • Topic 9: Set up Subscriber Lists and Data Extensions in the Marketing Cloud/ Recognize situations where legal compliance may be an issue during an email campaign

Free Salesforce Salesforce Certified Marketing Cloud Email Specialist Exam Actual Questions

The questions for Salesforce Certified Marketing Cloud Email Specialist were last updated On Jun. 28, 2022

Question #1

After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.

Which type of activity should be used?

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Correct Answer: B

Question #2

An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.

Which two steps should the marketer take when creating the data extension?

Choose 2 answers

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Correct Answer: A, C

Question #3

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.

In this scenario, what best practice was achieved?

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Correct Answer: B

Question #4

A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers

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Correct Answer: A, B, D

Question #5

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."

Which two best practices should the marketer use to make the subject line more effective?

Choose 2 answers

Reveal Solution Hide Solution
Correct Answer: A, D


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