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Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?
Suggested Answer: A
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11 comments · newest first
LE
Leana
12 months ago
Relating to Subscriber Key is a smart move!
JI
Jimmie
12 months ago
Wait, can Email Address really be a Primary Key? That seems risky!
AL
Alishia
12 months ago
I agree, Customer ID is the way to go!
AL
Aliza
1 year ago
I think Email Address makes more sense as the Primary Key.
WH
Whitney
1 year ago
Customer ID should definitely be the Primary Key!
VA
Valene
1 year ago
If Email Address is required, it might be a good candidate for the Primary Key, but I recall that Customer ID is often preferred for these setups.
EM
Emily
1 year ago
I'm a bit confused about the relationship between Subscriber Key and Subscriber ID. I feel like I need to review that part again.
LI
Ligia
1 year ago
I think we practiced a similar question where Customer ID was the Primary Key. It makes sense since it's unique and relates to the customer.
NI
Nilsa
1 year ago
I remember that the Primary Key should be unique for each record, but I'm not sure if it should be Customer ID or Email Address in this case.
RI
Rickie
1 year ago
This looks like a straightforward risk management question. I think the answer is C - Exploit, since that's the strategy to deal with positive risks or opportunities.
MI
Mila
1 year ago
Okay, I think I've got this. With a sample size of 80 and an acceptance number of 5, I need to calculate the probability of accepting a lot with 10% defective. This should give me the approximate percent of lots expected to be accepted.