A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
Option A seems like the easiest solution, but I wonder if there are any potential downsides to duplicating the data extension. I'll have to think this through.
This is a tricky one. I'm leaning towards the divisional structure, as that would allow the business to manage each product line more autonomously. But I'll double-check the other options just to be sure.
I think the correct answer is B. The Split option allows you to temporarily add additional filter criteria without having to create a new data extension.
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