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A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
Suggested Answer: B
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32 comments · newest first
EL
Elroy
11 months ago
C seems like overkill, why not just filter more on the original?
DA
Dante
11 months ago
Wait, can you really just copy the data extension? Sounds too easy!
VE
Veronika
12 months ago
Not sure about A, B could be quicker for testing.
RE
Reita
12 months ago
Definitely agree with A, makes the most sense.
MA
Malcolm
1 year ago
I think option A is the way to go!
KA
Karol
1 year ago
I recall a similar question where we had to choose between copying and filtering, and I think copying was the right choice then too.
AN
Annmarie
1 year ago
I feel like building a new data extension with additional criteria might be the safest bet, but it sounds a bit more complicated.
AR
Aretha
1 year ago
I think using the Split option could be a quick way to add more filters, but I’m not entirely confident about how temporary it is.
JE
Jesusa
1 year ago
I remember we discussed copying the filtered data extension in class, but I'm not sure if that's the best approach for segmentation.
DE
Delsie
1 year ago
Option A seems like the easiest solution, but I wonder if there are any potential downsides to duplicating the data extension. I'll have to think this through.
EL
Elinore
1 year ago
I'm a little confused on the differences between these options. I'll need to review the details more carefully before deciding.
SH
Sharen
1 year ago
I think option C is the way to go. Copying the data filter and creating a new data extension gives you more flexibility to segment the audience.
AL
Alba
1 year ago
Hmm, I'm not sure if that's the best approach. Option B with the Split feature might be more efficient and avoid duplicating the data.
WA
Wai
1 year ago
This seems straightforward - I'd go with option A and just copy the filtered data extension to add more filters.
PE
Percy
1 year ago
This is a tricky one. I'm leaning towards the divisional structure, as that would allow the business to manage each product line more autonomously. But I'll double-check the other options just to be sure.
MA
Mable
2 years ago
Ah, this is a tricky one. I'm going to go with B, but I hope the exam doesn't have any tricks up its sleeve!
JA
Javier
1 year ago
User 3: Yeah, copying the data extension and adding additional filter criteria might be too time-consuming.
KA
Kasandra
1 year ago
User 2: I agree, using the Split option sounds like the best way to further segment the audience.
LE
Leatha
1 year ago
User 1: I think B is the way to go, it seems like the easiest option.
LI
Lizbeth
2 years ago
Lol, I bet the marketing team is wishing they had a magic wand to segment their audience. But B seems like the most efficient option.
TR
Troy
1 year ago
C) Copy the data filter and build a new data extension with additional filter criteria.
DE
Desmond
1 year ago
B) Use the Split option to temporarily add additional filter criteria.
BE
Bette
1 year ago
A) Copy the filtered data extension and add additional filter criteria.
TI
Tijuana
2 years ago
Hmm, I'm not sure. I'm leaning towards C, but I want to double-check the details in the documentation.
HE
Herschel
1 year ago
I think option C is the best choice. It allows for more flexibility in targeting the audience.
MA
Maira
1 year ago
C) Copy the data filter and build a new data extension with additional filter criteria.
CE
Celeste
1 year ago
B) Use the Split option to temporarily add additional filter criteria.
AM
Amber
1 year ago
A) Copy the filtered data extension and add additional filter criteria.
JA
Jacqueline
2 years ago
I think the correct answer is B. The Split option allows you to temporarily add additional filter criteria without having to create a new data extension.
DO
Dona
2 years ago
That's a good point, Charlene. Option C) does provide a clean way to segment the audience further.
CH
Charlene
2 years ago
I disagree, I believe option C) is better because it creates a new data extension with the additional filter criteria.
DO
Dona
2 years ago
I think option A) is the best choice. It allows for more control over the segmentation.