A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
Option A seems like the easiest solution, but I wonder if there are any potential downsides to duplicating the data extension. I'll have to think this through.
This is a tricky one. I'm leaning towards the divisional structure, as that would allow the business to manage each product line more autonomously. But I'll double-check the other options just to be sure.
I think the correct answer is B. The Split option allows you to temporarily add additional filter criteria without having to create a new data extension.
Elroy
3 months agoDante
3 months agoVeronika
3 months agoReita
4 months agoMalcolm
4 months agoKarol
4 months agoAnnmarie
4 months agoAretha
4 months agoJesusa
5 months agoDelsie
5 months agoElinore
5 months agoSharen
5 months agoAlba
5 months agoWai
5 months agoPercy
5 months agoMable
10 months agoJavier
9 months agoKasandra
9 months agoLeatha
9 months agoLizbeth
10 months agoTroy
9 months agoDesmond
10 months agoBette
10 months agoTijuana
10 months agoHerschel
9 months agoMaira
9 months agoCeleste
9 months agoAmber
9 months agoJacqueline
10 months agoDona
11 months agoCharlene
11 months agoDona
11 months ago