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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 4 Question 63 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam
Question #: 63
Topic #: 4
[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.

Which personalization string should be appended as a parameter?

A)

B)

C)

Show Suggested Answer Hide Answer
Suggested Answer: B

by Lawrence at Mar 01, 2023, 12:31 PM

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Shalon
4 months ago
Just a heads up, this is about tracking engagement, right?
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Francisca
4 months ago
Wait, why is C even an option? Seems off.
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Kayleigh
4 months ago
Not so sure about that, A could work too.
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Benedict
4 months ago
Definitely agree, B makes the most sense!
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Miss
4 months ago
I think Option B is the right choice.
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Simona
5 months ago
I’m a bit confused about the differences between the options. I thought we needed to focus on the customer ID, but I’m not certain which option that would be.
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Maurine
5 months ago
I feel like Option C might be the one we need, but I can't recall the specifics about how it relates to child business units.
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Leonor
5 months ago
I remember a practice question that was similar, and I think it had to do with appending parameters correctly. Maybe Option B is the right one?
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Iluminada
5 months ago
I think we discussed how to track customer engagement using personalization strings, but I'm not sure which option fits best for identifying business units.
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Evangelina
5 months ago
Okay, I've got this. The flows are definitely reliable and secure, using TCP and SSL. They're also aggregated, deduplicated, and compressed to optimize the data transfer. I'm pretty confident about those aspects.
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Brett
5 months ago
This question seems straightforward - I think the answer is A, an organization's unique attitude towards risk-taking.
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