Salesforce Exam Marketing Cloud Email Specialist Topic 1 Question 84 Discussion

Actual exam question for Salesforce's Marketing Cloud Email Specialist exam

Question #: 84
Topic #: 1

[All Marketing Cloud Email Specialist Questions]

The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.

Which action should the marketer take to evaluate journey performance?

ADefine a goal for each journey.

BReview opens and clicks activity summaries.

CExport the journey email analytics

Show Suggested Answer

Suggested Answer: B

by Willow at May 13, 2024, 01:03 AM

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Glory

2 hours ago

Hmm, I don't know, reviewing opens and clicks seems a bit old-school. Exporting the data is where it's at, baby!

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Ira

3 days ago

Gotta love those post-purchase journeys! Exporting the analytics is the way to unlock the juicy insights.

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Dorinda

9 days ago

Reviewing opens and clicks is great, but I think exporting the email analytics would give me a more comprehensive view.

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William

13 days ago

Defining a goal for each journey is the way to go! It's the foundation for evaluating performance.

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Angelica

14 days ago

Exporting the journey email analytics could also provide valuable insights for evaluation.

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Darci

18 days ago

I agree with Selma. Setting clear goals will help track progress and success.

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Selma

24 days ago

I think the marketer should define a goal for each journey to evaluate performance.

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