MENU
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
Suggested Answer: B
Get Premium Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Questions
as Interactive Web-Based Practice Test or PDF
Real Exam Format
Detailed Explanations
Instant Access
Get Your Practice Test
36 comments · newest first
NO
Noah
11 months ago
Wait, can you really track performance without a clear goal?
CH
Christene
11 months ago
Totally agree, goals first!
NI
Nieves
11 months ago
Exporting analytics? Seems like a lot of extra work.
MO
Mona
11 months ago
I think reviewing opens and clicks is more effective.
CL
Clement
12 months ago
Defining a goal is essential for tracking!
NO
Noel
12 months ago
I’m leaning towards defining goals as the first step, but I guess reviewing activity summaries could also provide some insights.
TW
Twana
1 year ago
Exporting the journey email analytics sounds useful, but I feel like it might just be a part of the overall evaluation process.
VA
Valene
1 year ago
I remember practicing a question similar to this where reviewing opens and clicks was emphasized, but I wonder if that's enough to get the full picture.
AL
Alonso
1 year ago
I think defining a goal for each journey is really important, but I'm not entirely sure if that's the only step needed to evaluate performance.
BR
Brock
1 year ago
I'd start by defining the goals for each journey. That seems like the most logical first step to me. Then we can look at the activity data to see how well we're meeting those goals. Gotta have a clear target to aim for, you know?
LE
Leandro
1 year ago
Exporting the email analytics sounds like a good idea. That way we can dig into the details of how people are engaging with the journey emails. But I wonder if that's enough on its own to evaluate the overall journey performance.
VI
Vilma
1 year ago
Hmm, I'm not sure. Reviewing the opens and clicks seems like it could give us some useful insights too. Maybe we need to look at both the goals and the activity data to get a full picture.
RO
Ronna
1 year ago
I think the key here is to define clear goals for each journey. That way, we can measure the performance against those goals and see how well the journeys are working.
DU
Dulce
1 year ago
I'm a bit confused on this one. Without a defined success status, I'm not sure if the report will be able to calculate the cost per success at all. D might be the safest bet.
RA
Ramonita
1 year ago
The key here is understanding how to set up the Azure Monitor action group to get the email alerts. I'll need to review the Azure Monitor documentation to make sure I configure it correctly.
EL
Elizabeth
1 year ago
Ah yes, I remember this topic from class. B and C are the correct answers - design patterns are descriptive, not prescriptive, and they should always be tied to the problems they address. The other statements don't quite capture the essence of design patterns.
NA
Narcisa
1 year ago
Hey, if the CMO wants me to track the journeys, I'm gonna do it right! Defining goals is the key to crushing it.
VI
Vicki
1 year ago
C) Export the journey email analytics
DU
Dudley
1 year ago
B) Review opens and clicks activity summaries.
RI
Ricki
1 year ago
A) Define a goal for each journey.
GL
Glory
1 year ago
Hmm, I don't know, reviewing opens and clicks seems a bit old-school. Exporting the data is where it's at, baby!
SA
Sang
1 year ago
C) Export the journey email analytics
CA
Carolynn
1 year ago
B) Review opens and clicks activity summaries.
EU
Eulah
1 year ago
A) Define a goal for each journey.
IR
Ira
1 year ago
Gotta love those post-purchase journeys! Exporting the analytics is the way to unlock the juicy insights.
DO
Dorinda
2 years ago
Reviewing opens and clicks is great, but I think exporting the email analytics would give me a more comprehensive view.
WE
Wenona
1 year ago
Exporting the email analytics would definitely provide a more comprehensive view.
JO
Joanna
1 year ago
C) Export the journey email analytics
MA
Martina
1 year ago
B) Review opens and clicks activity summaries.
JU
Justine
1 year ago
A) Define a goal for each journey.
WI
William
2 years ago
Defining a goal for each journey is the way to go! It's the foundation for evaluating performance.
VE
Velda
1 year ago
B) Review opens and clicks activity summaries.
GI
Gilberto
1 year ago
A) Define a goal for each journey.
AN
Angelica
2 years ago
Exporting the journey email analytics could also provide valuable insights for evaluation.
DA
Darci
2 years ago
I agree with Selma. Setting clear goals will help track progress and success.
SE
Selma
2 years ago
I think the marketer should define a goal for each journey to evaluate performance.