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Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam - Topic 1 Question 66 Discussion

A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.Which Journey Builder tool should they use to accomplish this?
B) Wait Until Activity
A) Einstein STO Activity
C) Engagement Split

Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Exam - Topic 1 Question 66 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) exam
Question #: 66
Topic #: 1
[All Salesforce Certified Marketing Cloud Engagement Specialist (MC-202) Questions]

A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.

Which Journey Builder tool should they use to accomplish this?

Show Suggested Answer Hide Answer
Suggested Answer: B

by Bulah at Apr 20, 2023, 07:52 PM

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Willie
10 months ago
Totally agree, Einstein STO is the way to go!
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Zachary
10 months ago
Wait, I thought timing didn't matter that much?
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Tien
10 months ago
Wait Until Activity is a solid choice, but not the best for engagement.
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Reita
11 months ago
I think Engagement Split could work too, but not as effective.
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Macy
11 months ago
Definitely go with Einstein STO Activity for timing!
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Marica
11 months ago
I recall a similar question where we discussed optimizing send times. I think Einstein STO Activity was the answer there too.
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Lucina
11 months ago
I feel like the Engagement Split could be useful for segmenting based on past interactions, but I’m not convinced it’s the best for timing.
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Oneida
11 months ago
I'm not entirely sure, but I remember practicing with the Wait Until Activity for timing emails. Could it be that one?
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Ernestine
11 months ago
I think the Einstein STO Activity might be the right choice since it uses AI to determine the best send time for each subscriber.
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Bong
11 months ago
Hmm, the exhibit shows mail servers, so I'm thinking the connectivity method has to do with IPv4 and IPv6 compatibility. Let me think this through.
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Jacki
11 months ago
Alright, time to put on my problem-solving hat. I'm leaning towards option C, but I want to make sure I understand how that would work in practice before committing to an answer.
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Joanna
11 months ago
I'm leaning towards the user browser settings too, but I vaguely recall something about an explicit approach needing an additional layer of configuration.
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