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An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."
Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers
Suggested Answer: A, D
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11 comments · newest first
AS
Asuncion
12 months ago
I've seen great results with A/B testing, definitely a good move!
AL
Alonso
12 months ago
Keeping it under 100 characters is smart, but is that really necessary?
LE
Lemuel
12 months ago
Wait, does including 'RE:' really help? Sounds kinda spammy.
DO
Donte
1 year ago
Totally agree, relevant info in the subject line is key!
CE
Cecil
1 year ago
A/B testing is a must for figuring out what works!
AH
Ahmed
1 year ago
I recall that keeping subject lines concise is important, but I thought the ideal length was shorter than 50 characters. Not sure about option D.
DE
Delsie
1 year ago
I think using 'RE:' or 'FWD:' could be misleading, but it might work to increase open rates. I’m torn about option C.
OT
Otis
1 year ago
I'm not entirely sure, but I feel like including relevant information in the subject line, like option B, makes sense to grab attention.
AL
Albina
1 year ago
I remember we discussed A/B testing in class, so I think option A could be a good choice to see what resonates more with the audience.
HE
Heike
1 year ago
I remember learning about Kerberos in class, but I can't recall the specific details. I'll have to eliminate the options that don't sound right and see if I can narrow it down.
JO
Johnson
1 year ago
There was a question in the practice test about AXL, but I feel like there was another service involved. Could be the self-provisioning IVR, but I'm not confident about that.