Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 1 Question 47 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam

Question #: 47
Topic #: 1

[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."

Which two best practices should the marketer use to make the subject line more effective?

Choose 2 answers

AA/B test the effectiveness of different subjects.

BInclude information relevant to the message in the subject line.

CInclude 'RE:', 'FWD:'\ 'etc.' to get the reader's attention.

DKeep the subject text between 50 and 100 characters long.

Show Suggested Answer

Suggested Answer: A, D

by Eden at May 03, 2022, 10:04 AM

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Asuncion

4 months ago

I've seen great results with A/B testing, definitely a good move!

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Alonso

4 months ago

Keeping it under 100 characters is smart, but is that really necessary?

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Lemuel

4 months ago

Wait, does including 'RE:' really help? Sounds kinda spammy.

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Donte

4 months ago

Totally agree, relevant info in the subject line is key!

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Cecil

4 months ago

A/B testing is a must for figuring out what works!

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Ahmed

5 months ago

I recall that keeping subject lines concise is important, but I thought the ideal length was shorter than 50 characters. Not sure about option D.

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Delsie

5 months ago

I think using 'RE:' or 'FWD:' could be misleading, but it might work to increase open rates. I’m torn about option C.

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Otis

5 months ago

I'm not entirely sure, but I feel like including relevant information in the subject line, like option B, makes sense to grab attention.

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Albina

5 months ago

I remember we discussed A/B testing in class, so I think option A could be a good choice to see what resonates more with the audience.

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Heike

5 months ago

I remember learning about Kerberos in class, but I can't recall the specific details. I'll have to eliminate the options that don't sound right and see if I can narrow it down.

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Johnson

5 months ago

There was a question in the practice test about AXL, but I feel like there was another service involved. Could be the self-provisioning IVR, but I'm not confident about that.

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