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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 1 Question 47 Discussion

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."Which two best practices should the marketer use to make the subject line more effective?Choose 2 answers
A) A/B test the effectiveness of different subjects. and D) Keep the subject text between 50 and 100 characters long.
B) Include information relevant to the message in the subject line.
C) Include 'RE:', 'FWD:'\ 'etc.' to get the reader's attention.

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam - Topic 1 Question 47 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam
Question #: 47
Topic #: 1
[All Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions]

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."

Which two best practices should the marketer use to make the subject line more effective?

Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: A, D

by Eden at May 03, 2022, 10:04 AM

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Asuncion
9 months ago
I've seen great results with A/B testing, definitely a good move!
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Alonso
9 months ago
Keeping it under 100 characters is smart, but is that really necessary?
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Lemuel
10 months ago
Wait, does including 'RE:' really help? Sounds kinda spammy.
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Donte
10 months ago
Totally agree, relevant info in the subject line is key!
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Cecil
10 months ago
A/B testing is a must for figuring out what works!
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Ahmed
10 months ago
I recall that keeping subject lines concise is important, but I thought the ideal length was shorter than 50 characters. Not sure about option D.
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Delsie
10 months ago
I think using 'RE:' or 'FWD:' could be misleading, but it might work to increase open rates. I’m torn about option C.
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Otis
10 months ago
I'm not entirely sure, but I feel like including relevant information in the subject line, like option B, makes sense to grab attention.
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Albina
10 months ago
I remember we discussed A/B testing in class, so I think option A could be a good choice to see what resonates more with the audience.
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Heike
10 months ago
I remember learning about Kerberos in class, but I can't recall the specific details. I'll have to eliminate the options that don't sound right and see if I can narrow it down.
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Johnson
10 months ago
There was a question in the practice test about AXL, but I feel like there was another service involved. Could be the self-provisioning IVR, but I'm not confident about that.
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