Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 5 Question 84 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam

Question #: 84
Topic #: 5

[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.

What would a consultant recommend?

ASend Logs

BTracking Extracts

CContact History

D_Send Data Views

Show Suggested Answer

Suggested Answer: D

The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud

by Novella at May 11, 2024, 01:33 PM

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Salena

3 months ago

Contact History is more for individual interactions, not send data.

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Ivette

3 months ago

Wait, are we sure _Send Data Views covers all channels?

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Charlene

3 months ago

Tracking Extracts could work too, but not as comprehensive.

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Jody

4 months ago

Definitely agree, they provide detailed insights.

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Cathrine

4 months ago

I think _Send Data Views is the way to go!

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Lai

4 months ago

I’m leaning towards Send Logs, but I recall there were some limitations with that approach in previous examples.

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Merlyn

4 months ago

I feel like Contact History could be useful, but it might not give us the detailed send data we need across all platforms.

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Sheron

4 months ago

I remember practicing with Tracking Extracts, but I wonder if they cover all three channels effectively.

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Ryan

5 months ago

I think we might need to look at the _Send Data Views for comprehensive send data, but I'm not entirely sure if that's the best option for SMS and Push too.

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Patria

5 months ago

I'm a bit confused by the wording of this question. What's the difference between Send Logs, Tracking Extracts, and _Send Data Views? I'll need to review my notes to make sure I understand the nuances between these options.

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Dalene

5 months ago

Okay, let's see. They want to query data across SMS, Push, and email. That sounds like we need a comprehensive data source that covers all those channels. I'm thinking the _Send Data Views might be the best option here.

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Ruth

5 months ago

Hmm, I'm not sure about this one. I know we covered data sources in class, but I'm having trouble remembering the specific options for this scenario. I'll have to think it through carefully.

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Jessenia

5 months ago

This seems like a straightforward question about data sources in Marketing Cloud. I'm pretty confident I can figure this out.

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Simona

5 months ago

Ah, I remember covering this in class. The context dimension domain types include picklist, object lookup, and type in. I'm confident I can select the correct answer.

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Tyra

10 months ago

Haha, I was just thinking, 'What, no option for carrier pigeons?' But seriously, D is the logical choice here.

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Latia

8 months ago

Yep, that's the most logical choice for Northern Trail Outfitters.

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Lilli

8 months ago

Definitely, Send Data Views would provide the necessary data for SMS, Push, and email sends.

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Delfina

9 months ago

I agree, D is the best option for querying Marketing Cloud.

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Rima

9 months ago

D) _Send Data Views

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Salena

9 months ago

C) Contact History

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Vicky

9 months ago

B) Tracking Extracts

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Georgene

10 months ago

A) Send Logs

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Shalon

10 months ago

Hmm, I was leaning towards B, Tracking Extracts, but D makes more sense if we need to analyze data across multiple channels.

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Lashanda

8 months ago

D makes more sense if we need to analyze data across multiple channels.

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Erasmo

8 months ago

D) _Send Data Views

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Lezlie

8 months ago

C) Contact History

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Malcom

9 months ago

B) Tracking Extracts

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Veronica

9 months ago

A) Send Logs

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Raelene

10 months ago

I agree, D is the way to go. The Send Data Views will give us a comprehensive view of the marketing campaign performance.

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Isadora

10 months ago

Option D sounds like the right choice here. The Send Data Views would provide the data we need across different channels like SMS, Push, and email.

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Yuette

8 months ago

Yes, it's important to have access to data across all channels for a comprehensive view of our marketing efforts.

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Luann

9 months ago

I agree, Send Data Views would be the best option for querying Marketing Cloud for send data.

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Kenneth

9 months ago

The Send Data Views would provide the data we need across different channels like SMS, Push, and email.

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Leota

10 months ago

Option D sounds like the right choice here.

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Bok

11 months ago

I think Send Logs could also be a good option for querying data in Marketing Cloud. It provides detailed information about the sends.

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Ronald

11 months ago

I agree with Dalene. Contact History would be the best option to query data across SMS, Push, and email.

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Dalene

11 months ago

I think a consultant would recommend Contact History for querying Marketing Cloud data.

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