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Salesforce Exam Marketing Cloud Consultant Topic 5 Question 84 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam
Question #: 84
Topic #: 5
[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.

What would a consultant recommend?

Show Suggested Answer Hide Answer
Suggested Answer: D

The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud


by Novella at May 11, 2024, 01:33 PM

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Tyra
1 months ago
Haha, I was just thinking, 'What, no option for carrier pigeons?' But seriously, D is the logical choice here.
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Latia
1 days ago
Yep, that's the most logical choice for Northern Trail Outfitters.
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Lilli
2 days ago
Definitely, Send Data Views would provide the necessary data for SMS, Push, and email sends.
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Delfina
3 days ago
I agree, D is the best option for querying Marketing Cloud.
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Rima
7 days ago
D) _Send Data Views
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Salena
11 days ago
C) Contact History
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Vicky
21 days ago
B) Tracking Extracts
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Georgene
1 months ago
A) Send Logs
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Shalon
2 months ago
Hmm, I was leaning towards B, Tracking Extracts, but D makes more sense if we need to analyze data across multiple channels.
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Erasmo
1 days ago
D) _Send Data Views
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Lezlie
2 days ago
C) Contact History
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Malcom
7 days ago
B) Tracking Extracts
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Veronica
1 months ago
A) Send Logs
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Raelene
2 months ago
I agree, D is the way to go. The Send Data Views will give us a comprehensive view of the marketing campaign performance.
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Isadora
2 months ago
Option D sounds like the right choice here. The Send Data Views would provide the data we need across different channels like SMS, Push, and email.
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Yuette
Yes, it's important to have access to data across all channels for a comprehensive view of our marketing efforts.
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Luann
3 days ago
I agree, Send Data Views would be the best option for querying Marketing Cloud for send data.
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Kenneth
28 days ago
The Send Data Views would provide the data we need across different channels like SMS, Push, and email.
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Leota
1 months ago
Option D sounds like the right choice here.
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Bok
2 months ago
I think Send Logs could also be a good option for querying data in Marketing Cloud. It provides detailed information about the sends.
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Ronald
2 months ago
I agree with Dalene. Contact History would be the best option to query data across SMS, Push, and email.
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Dalene
2 months ago
I think a consultant would recommend Contact History for querying Marketing Cloud data.
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