Salesforce Exam Marketing Cloud Consultant Topic 3 Question 72 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam

Question #: 72
Topic #: 3

[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.

What processes should they utilize to ensure a timely delivery across email and SMS?

ATriggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

BMultiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

CTriggered send definition, and use API response to determine and send API call to trigger an SMS password reset

DTransactional email send with the event notification service response to determine and trigger an API call to an SMS message

Show Suggested Answer

Suggested Answer: B

by Diane at Oct 09, 2023, 01:22 AM

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Lemuel

1 months ago

Haha, I bet the IT team at Northern Trail Outfitters is just praying no one chooses Option D. Relying on event notifications to trigger an API call? That's just asking for trouble!

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Alease

23 hours ago

User 3: Yeah, using data extract or engagement split would be more reliable.

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Chau

2 days ago

User 2: Definitely, Option A or B seem like better choices for timely delivery.

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Silva

4 days ago

User 1: I agree, Option D sounds risky. They should go with a safer option.

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Brittney

1 months ago

Option A seems a bit clunky to me. Having to use a data extract and then send an SMS seems like an unnecessary extra step. Why not just trigger the SMS directly if the email fails?

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Tequila

2 months ago

I like the idea of a multiple path journey in Option B. That gives you more control over the process and the ability to track engagement. Plus, it's a common pattern in marketing automation.

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Jennie

9 days ago

It's important to have a reliable process in place to make sure password reset requests are handled efficiently.

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Yuki

14 days ago

Using triggered sends and API responses in Option C could also be effective in ensuring timely delivery across email and SMS.

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Lorean

15 days ago

I agree, having different paths based on user engagement can help tailor the messaging for better results.

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Phyliss

1 months ago

Option B sounds like a good choice. It allows for more personalized communication based on user actions.

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Ahmed

2 months ago

Option C looks the most straightforward approach. Using the API response to determine if the email was sent successfully and then triggering an SMS is a nice way to ensure timely delivery.

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