Salesforce Exam Marketing-Cloud-Consultant Topic 18 Question 79 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Consultant exam

Question #: 79
Topic #: 18

[All Salesforce Certified Marketing Cloud Consultant Questions]

Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content.

What should the consultant consider when building dynamic content rules?

ACreate a custom list and add all fields required for personalization.

BStandardize field naming across all sendable data extensions.

CCreate a synchronized data extension to keep all fields required for personalization up-to-date

DBuild rules before uploading the respective content.

Show Suggested Answer

Suggested Answer: C

A consideration that should be made when building dynamic content rules is that rules should be built before uploading the respective content. Dynamic content rules are rules that define what content should be displayed based on subscriber attributes or behaviors. Dynamic content rules should be created before uploading content blocks or images into Content Builder, as they cannot be edited after content is uploaded. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_rules.htm&type=5

by Jess at Mar 07, 2024, 01:11 AM

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