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Salesforce Exam Marketing Cloud Consultant Topic 11 Question 94 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam
Question #: 94
Topic #: 11
[All Marketing Cloud Consultant Questions]

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.

What consideration could be provided to help with the decision?

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Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect


by Avery at Sep 13, 2024, 09:52 AM

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Sharen
1 days ago
Wait, so existing accounts can't be upgraded to Multi-Org? That's a bummer. Guess we'll have to start fresh with the new acquisitions. *sigh*
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Annalee
2 days ago
C'mon, really? Once it's upgraded, it can't be turned off? That's like a commitment-phobe's worst nightmare. Hard pass on that one.
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Kasandra
5 days ago
Hmm, I'd say option A sounds like the way to go. Shared data extensions across multiple business units? Sign me up!
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Sharen
16 days ago
But what about option C? Once we upgrade to Multi-Org, we can't go back. That's a big decision to make.
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Chandra
20 days ago
I agree with Ivette, having shared data extensions will definitely streamline our processes.
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Ivette
21 days ago
I think we should consider option A for enabling shared Salesforce Data Extensions.
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