Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 10 Question 93 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam

Question #: 93
Topic #: 10

[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.

Which Data View could they use to achieve this?

A_ListSubscribers

B_Subscribers

C_PublicationSubscriber

D_EnterpriseAttribute

Show Suggested Answer

Suggested Answer: D

The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud

by Erin at Sep 11, 2024, 08:53 AM

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Ashlyn

4 months ago

I’m not so sure about C, could it be B instead?

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Brock

4 months ago

C makes the most sense for publications.

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Mollie

4 months ago

Wait, why not A? Isn’t that for lists too?

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Lavonna

5 months ago

Totally agree, C is the one!

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Graciela

5 months ago

I think the right choice is C, _PublicationSubscriber.

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Zona

5 months ago

I feel like _Subscribers could be relevant, but it seems too broad for what they’re asking. I’m leaning towards _PublicationSubscriber as well.

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Vincenza

5 months ago

I practiced a similar question last week, and I think _PublicationSubscriber was the right choice there too. It makes sense for this scenario.

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Aimee

5 months ago

I'm not entirely sure, but I remember something about _ListSubscribers being more general. Could it still work for this question?

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Dong

6 months ago

I think we might need to use the _PublicationSubscriber view since it specifically relates to subscribers of a publication list, right?

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Oren

6 months ago

Ah, I see what they're asking for here. The _PublicationSubscriber data view is the one that contains the information about which subscribers belong to which publication lists. That's the one I'll use to populate the data extension.

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Catalina

6 months ago

Okay, I've got this. The _ListSubscribers data view would give me the email subscribers, and then I can filter that down to the specific publication list I need. Feels like a solid strategy.

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Gail

6 months ago

I'm a little unsure about this one. I know we need to find the data view that contains the publication list information, but I'm not totally confident which one that is. I'll have to think this through carefully.

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Dorothy

6 months ago

Hmm, this one seems pretty straightforward. I think the _PublicationSubscriber data view would be the best option to pull the email subscribers from a specific publication list.

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Mindy

6 months ago

Ah, I think I've got it. The "-c" flag is likely related to the cache or configuration, so options A or B seem the most relevant. I'll make sure to double-check my reasoning before submitting the answer.

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Sharen

10 months ago

I'd go with C) _PublicationSubscriber. It's the perfect _fit_ for this query.

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Yolande

10 months ago

I think the correct answer is E) Carrier Pigeon. Much more reliable than these newfangled 'data views'.

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Cordelia

9 months ago

D) _EnterpriseAttribute

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Peggie

9 months ago

C) _PublicationSubscriber

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Elli

9 months ago

B) _Subscribers

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Blossom

9 months ago

A) _ListSubscribers

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Ardella

10 months ago

Come on, guys. It's clearly C) _PublicationSubscriber. That's the data view designed for exactly this kind of use case. Easy peasy.

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Vivienne

10 months ago

Hmm, I'm not sure. D) _EnterpriseAttribute might work too, since it includes information about subscriber attributes like publication list affiliations.

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Wendell

10 months ago

D) _EnterpriseAttribute could work too, it has information on subscriber attributes.

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Callie

10 months ago

I would go with C) _PublicationSubscriber, it seems more specific to publication lists.

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Rozella

10 months ago

I think A) _ListSubscribers would be the best option for that query.

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Jonelle

11 months ago

B) _Subscribers seems like the obvious choice here. It's the data view that contains all subscriber information, including publication list membership.

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Tony

9 months ago

Let's go with B) _Subscribers then.

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Annamaria

10 months ago

Yeah, _Subscribers should have the information we need.

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Annamaria

10 months ago

I think B) _Subscribers is the right choice.

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Carole

11 months ago

I think the correct answer is C) _PublicationSubscriber. This data view would allow Northern Trail Outfitters to specifically target subscribers who belong to a particular publication list.

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