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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam - Topic 8 Question 35 Discussion

What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?
A) Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder. and D) Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
B) Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
C) Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam - Topic 8 Question 35 Discussion

Actual exam question for Salesforce's Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) exam
Question #: 35
Topic #: 8
[All Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Questions]

What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

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Suggested Answer: A, D

by Josphine at Nov 20, 2025, 10:22 AM

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Aleisha
2 months ago
I like A for its simplicity, but D's automation is a game changer!
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Twana
2 months ago
C isn't really relevant for the Welcome Journey. Focus on A and D!
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Shayne
2 months ago
B sounds interesting too, but it seems more complex.
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Sophia
2 months ago
I agree, A is straightforward. D adds automation, which is crucial.
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Daron
2 months ago
Wait, can you really use EmailAddress as SubscriberKey? Sounds odd!
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Alexia
3 months ago
D) is a great option for regular updates!
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Malcom
3 months ago
I disagree, B) seems more efficient for eCommerce.
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Latia
3 months ago
A) is a solid way to get new contacts into Journey Builder!
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Adell
4 months ago
I'm leaning towards A. Simple and effective, just the way I like it!
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Cyndy
4 months ago
Haha, option C is like trying to build a bridge directly to the moon. Not very practical!
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Anabel
4 months ago
D is a bit more complicated, but it could be a good option if you need more control over the data flow.
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Blair
4 months ago
B looks interesting, but I'm not sure about using the email address as the SubscriberKey. Might be better to use a unique identifier.
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Brent
4 months ago
I feel like we covered something similar in class, but I can't recall if option C is relevant to Journey Builder at all.
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Veta
4 months ago
I’m a bit confused about the API integration mentioned in option B. Is it really necessary to use EmailAddress as the SubscriberKey?
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Terrilyn
5 months ago
I remember practicing with query activities, so option D seems like a solid choice for pulling in new contacts.
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Deangelo
5 months ago
I think option A sounds familiar, but I'm not entirely sure how the entry source works with new contacts.
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Timothy
5 months ago
I'm a little unsure about the best approach here. I'll need to review the different options and think through the pros and cons of each one.
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Sharika
5 months ago
I feel pretty confident about this question. The Sales Cloud Journey Builder entry source seems like the most straightforward way to get new contacts into the welcome journey.
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Luis
5 months ago
The query activity option sounds interesting, but I'm not sure if that's the most efficient way to handle new contacts. I'd want to explore the other options first.
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Leontine
5 months ago
I think A and D are the best options. Directly injecting new contacts is efficient.
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Silva
6 months ago
A and D seem like the most straightforward options. I'd go with A since it's more direct.
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Bulah
6 months ago
A is definitely the easiest way to start. D helps keep things updated.
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Dona
6 months ago
Totally agree with A), it's super straightforward!
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Fernanda
6 months ago
I'm a bit confused about the different integration options. I'm not sure if we should use an API integration from the eCommerce platform or if we can just use the Sales Cloud data extension.
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Weldon
7 months ago
I think the key here is to use the Sales Cloud as the entry source for the Journey Builder. That way, we can directly inject new Contact records into the journey.
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Dwight
30 days ago
I still think the query activity method is reliable for automation.
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Dion
1 month ago
That could work too, especially for custom setups.
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Yolando
1 month ago
But what about the API integration option?
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Keva
2 months ago
Definitely! It simplifies the process for new contacts.
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Frederic
6 months ago
I agree! Using Sales Cloud as the entry source makes it seamless.
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