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Salesforce Marketing Cloud Advanced Cross Channel Exam
- Topic 1: Cross-Channel Journey Strategy: This topic relates to what is the journey of a customer and how it is planned to achieve marketing goals using different channels and data.
- Topic 2: Journey Orchestration: This section tests the ability to use Marketing Cloud and related tools to improve and enhance the journey of consumers. Moreover, it also helps to utilize triggers with exit parameters. Data Management and Audiences: This section includes the utilization of Marketing Cloud's Data Management Platform (DMP) to streamline consumer information. Also, it relates to comprehending various segments of customers.
- Topic 3: Marketing Automation: This section focuses on the formation of automation programs. It also involves testing the utilization of the Marketing cloud automation attributes and using features and data extensions.
- Topic 4: Personalization: This section deals with the utilization and customization of the Marketing Cloud across various channels. Also deals with utilizing dynamic content, Einstein Predictive Intelligence, and AMPscript, etc.
- Topic 5: Marketing Cloud Connect: This section deals with the incorporation of Marketing Cloud with other tools by Salesforce. It also covers the Marketing Cloud Connect and SOAP API.
- Topic 6: Reporting and Analytics: This section discusses the utilization of the reporting in Marketing Cloud to foster marketing plans.
Free Salesforce Salesforce Marketing Cloud Advanced Cross Channel Exam Actual Questions
Note: Premium Questions for Salesforce Marketing Cloud Advanced Cross Channel were last updated On May. 10, 2024 (see below)
What are the functionalities of ad studio. Select multiple.
The functionalities of Advertising Studio in Salesforce Marketing Cloud include:
A: Facebook Advanced Match: This feature allows users to match their customer data with Facebook user profiles to enhance the targeting of their ads.
B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality enables users to match their data with individual LinkedIn users for targeted advertising.
C: LinkedIn Company Match: This allows matching to LinkedIn company profiles, enabling targeted B2B advertising campaigns.
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
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