Salesforce Exam Marketing Cloud Advanced Cross Channel Topic 1 Question 13 Discussion

Actual exam question for Salesforce's Marketing Cloud Advanced Cross Channel exam

Question #: 13
Topic #: 1

[All Marketing Cloud Advanced Cross Channel Questions]

What three reasons explain why an SMS message may fail to reach a mobile device?

AThe mobile device is powered off

BThe number used to send the SMS was a landline

CThe user is out of range of cellular networks

DThe user is currently on a call.

EThe mobile device has a low battery.

Show Suggested Answer

Suggested Answer: D

Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:

D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.

by Lynna at Aug 06, 2024, 03:46 PM

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Lyda

I agree with Kindra's choices. But I'd also add E - low battery. If the mobile device has a low battery, it may not be able to receive the SMS.

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Kindra

6 days ago

A, C, and D seem like the most likely reasons an SMS might fail. The mobile device being powered off or the user being out of range or on a call would definitely prevent the message from being delivered.

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Venita

15 days ago

I also think the user being on a call could be a reason for SMS failure. If the user is already using the phone, they might not receive the message.

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Lemuel

21 days ago

I agree with Eileen. Those reasons make sense. It's important to make sure the mobile device is on, in range, and has enough battery to receive SMS messages.

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Eileen

23 days ago

I think the reasons could be the mobile device is powered off, the user is out of range of cellular networks, and the mobile device has a low battery.

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