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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 8 Question 64 Discussion

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago,as their customers have shown great interest in receiving promotions via text. However,NTO was notified they are already at 75% utilization for their annual Super Messages.Why could this be the case?
B) Each email consumes five super messages when sending below a certain threshold.
A) MobilePush was enabled by mistake, which consumes Super Messages when not in use.
C) The majority of NTO's subscriber base is in the United States.
D) A multiplier is applied to each SMS message based on the destination country

Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 8 Question 64 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam
Question #: 64
Topic #: 8
[All Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Questions]

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago,

as their customers have shown great interest in receiving promotions via text. However,

NTO was notified they are already at 75% utilization for their annual Super Messages.

Why could this be the case?

Show Suggested Answer Hide Answer
Suggested Answer: B

by Ilene at Dec 09, 2022, 06:57 PM

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Jerry
7 months ago
A multiplier for SMS based on country? That’s a game changer!
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Kathrine
7 months ago
Not sure about that US subscriber thing, seems too simple.
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Delpha
7 months ago
Wait, does each email really count as five messages? That's wild!
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Celestina
8 months ago
Totally agree, that sounds like a likely issue!
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Izetta
8 months ago
I heard MobilePush can really eat up those Super Messages.
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Stephen
8 months ago
I vaguely remember that there might be a multiplier for international messages, which could explain the high utilization.
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Adolph
8 months ago
I feel like the subscriber base location could play a role in message consumption, but I don't know if that's the main reason here.
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Cristina
8 months ago
I think I saw a practice question about how email can impact SMS usage, but I can't recall the specifics.
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Graciela
8 months ago
I remember something about MobilePush affecting message utilization, but I'm not entirely sure if it counts towards Super Messages.
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Sherman
8 months ago
Okay, let me see... proprietary funds, that's the category that includes enterprise and internal service funds, right? I think I've got this, but I'll double-check my notes just to be sure.
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Trinidad
8 months ago
I think this matches float numbers without thousand separators, so I'll go with option B.
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Tasia
8 months ago
I vaguely remember the account ID being relevant, but it could be the installation verification key instead. I guess I'll have to choose carefully!
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