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Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago,
as their customers have shown great interest in receiving promotions via text. However,
NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
Suggested Answer: B
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12 comments · newest first
JE
Jerry
12 months ago
A multiplier for SMS based on country? That’s a game changer!
KA
Kathrine
12 months ago
Not sure about that US subscriber thing, seems too simple.
DE
Delpha
12 months ago
Wait, does each email really count as five messages? That's wild!
CE
Celestina
1 year ago
Totally agree, that sounds like a likely issue!
IZ
Izetta
1 year ago
I heard MobilePush can really eat up those Super Messages.
ST
Stephen
1 year ago
I vaguely remember that there might be a multiplier for international messages, which could explain the high utilization.
AD
Adolph
1 year ago
I feel like the subscriber base location could play a role in message consumption, but I don't know if that's the main reason here.
CR
Cristina
1 year ago
I think I saw a practice question about how email can impact SMS usage, but I can't recall the specifics.
GR
Graciela
1 year ago
I remember something about MobilePush affecting message utilization, but I'm not entirely sure if it counts towards Super Messages.
SH
Sherman
1 year ago
Okay, let me see... proprietary funds, that's the category that includes enterprise and internal service funds, right? I think I've got this, but I'll double-check my notes just to be sure.
TR
Trinidad
1 year ago
I think this matches float numbers without thousand separators, so I'll go with option B.
TA
Tasia
1 year ago
I vaguely remember the account ID being relevant, but it could be the installation verification key instead. I guess I'll have to choose carefully!