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Salesforce Certified Marketing Cloud Administrator Exam
- Topic 1: Evaluate benefits of additional Marketing Cloud products/ Describe Marketing Cloud extension products
- Topic 2: Monitor a Marketing Cloud account and provide system availability/ Explain preference and profile center concepts
- Topic 3: Describe solutions for data extraction and report generation/ Recognize security best practices for data, permissions, and PII
- Topic 4: Explain the concepts and typical use cases of Journey Builder/ Describe governance and compliance in relation to digital marketing
- Topic 5: Describe the configuration of Social Studio and Advertising Studio/ Describe Marketing Cloud product inventory and product offerings
- Topic 6: Given a scenario, determine how to configure integrations/ Given a scenario, describe the contact model
- Topic 7: Given a scenario, implement the configuration of business units, users/permissions, and security/passwords/ Describe the features in Setup Home
- Topic 8: Given a scenario, evaluate data quality/ describe the configuration of Mobile Studio, Email Studio
Free Salesforce Salesforce Certified Marketing Cloud Administrator Exam Actual Questions
The questions for Salesforce Certified Marketing Cloud Administrator were last updated On May. 16, 2023
A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud
Connect.
Which subscriber key should be used to search for the contact in All Subscribers?
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any
inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?
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