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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Questions

Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
Exam Code: Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201)
Related Certification(s):
  • Salesforce Marketing Cloud Administrator Certifications
  • Salesforce Marketer Certifications
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) practice questions in our database: 165 (updated: Jul. 22, 2025)
Expected Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Topics, as suggested by Salesforce :
  • Topic 1: Digital Marketing Proficiency: This section of the exam describes governance and compliance with digital marketing functions. It covers understanding various best practices of security related to permissions, information, and PII.
  • Topic 2: Subscriber Data Management: In the given scenario, it helps to explain the contact model and assess the quality of information in addition to explaining profile center concepts.
  • Topic 3: Setup: This section of the exam deals with the implementation of the configuration of business units, password security, and permissions. It also covers finding out how to set up integrations and explains features in Setup Home. It also helps to explain Marketing Cloud extension products.
  • Topic 4: Channel Management: This section of the exam describes the setup of Mobile Studio and how in a provided scenario Email Studio is used. It deals with the configuration of Social Studio and Advertising Studio.
  • Topic 5: Maintenance: In this section of the exam, solutions are defined related to extracting information and producing reports. It also covers monitoring a Marketing Cloud account and how to assess the advantages of additional Marketing Cloud products.
Disscuss Salesforce Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Topics, Questions or Ask Anything Related
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Sharen

18 days ago
Aced the SFMC Admin exam! Pass4Success's materials were a huge time-saver in my preparation.
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Mari

26 days ago
Pass4Success practice exams were spot on! Make sure you know about suppression lists and their use cases.
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Stefanie

2 months ago
Just became a certified Salesforce Marketing Cloud Admin! Pass4Success's questions aligned perfectly with the actual exam.
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Virgina

3 months ago
Journey testing and validation questions came up. Understand how to use Journey Builder's testing features.
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Xenia

3 months ago
Thank you, Pass4Success! Your exam prep materials were crucial in helping me pass the Salesforce Marketing Cloud Admin cert.
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Karol

4 months ago
The exam covers publication lists. Know how to use them effectively for segmentation and targeting.
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Kenny

4 months ago
Passed my SFMC Admin exam with flying colors! Pass4Success's practice questions were spot on.
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Carmen

4 months ago
Be prepared for questions on API integration. Understand the basics of API calls and how they interact with Marketing Cloud.
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Kenda

5 months ago
Reporting is a significant part. Know how to interpret tracking data and create custom reports.
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Shayne

5 months ago
Salesforce Marketing Cloud Admin certified! Pass4Success made the prep process so much easier and faster.
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Celestina

5 months ago
Passed thanks to Pass4Success! Pay attention to questions about subscriber key best practices and implications.
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Nakita

6 months ago
Mobile messaging is covered. Study the differences between SMS and Push notifications, including opt-in requirements.
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Gianna

6 months ago
Grateful for Pass4Success! Their materials helped me pass the SFMC Admin exam in record time.
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Alfreda

6 months ago
The exam tests your knowledge of import activities. Understand the various file formats and import options available.
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Sunny

6 months ago
Happy to share that I passed the Salesforce Certified Marketing Cloud Administrator exam. The Pass4Success practice questions were very helpful. A challenging question was related to Maintenance, specifically about setting up automated data backups. Despite my uncertainty, I passed.
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Chu

7 months ago
AMPscript basics are important. Be ready to identify common functions and their use cases in personalization.
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Antonio

7 months ago
Pass4Success's exam questions were a perfect match for the real thing. Just aced my Salesforce Marketing Cloud Admin cert!
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Maile

7 months ago
Content Builder questions popped up frequently. Know how to create and manage content blocks and templates.
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Edna

8 months ago
I passed the Salesforce Certified Marketing Cloud Administrator exam with the help of Pass4Success practice questions. One question that I found difficult was about Digital Marketing Proficiency, asking how to optimize email deliverability. Even though I was unsure, I managed to pass.
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Gladys

8 months ago
Pass4Success really helped me prepare quickly. Don't forget to review the different types of subscriber statuses and their implications.
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Paulina

8 months ago
Feeling accomplished! Passed the SFMC Admin cert. Kudos to Pass4Success for their accurate practice tests.
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Launa

8 months ago
Just passed the Salesforce Certified Marketing Cloud Administrator exam, and the Pass4Success practice questions were invaluable. There was a tough question on Subscriber Data Management about the best practices for managing unsubscribed users. I wasn't certain of my answer, but I still passed.
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Simona

8 months ago
Security and privacy questions are crucial. Study up on IP allowlisting, multi-factor authentication, and roles/permissions.
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Justine

9 months ago
I am thrilled to have passed the Salesforce Certified Marketing Cloud Administrator exam. The Pass4Success practice questions were instrumental. One question that caught me off guard was about Channel Management, specifically how to integrate social media channels with Marketing Cloud. Despite my doubts, I passed!
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Gerri

9 months ago
Automation Studio is a key topic. Be prepared to identify the appropriate activities for different automation scenarios.
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Juan

9 months ago
Nailed the Salesforce Marketing Cloud Admin exam today! Pass4Success's questions were a lifesaver for quick preparation.
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Frederic

9 months ago
Successfully passed the Salesforce Certified Marketing Cloud Administrator exam! The Pass4Success practice questions were a great help. A question that puzzled me was related to Setup, asking about configuring user roles and permissions. Even though I was unsure, I managed to pass.
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Van

10 months ago
The exam dives deep into email send classifications. Make sure you understand the differences between commercial and transactional emails.
upvoted 0 times
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Merri

10 months ago
I passed the Salesforce Certified Marketing Cloud Administrator exam, thanks to the Pass4Success practice questions. One challenging question was about Maintenance, particularly how to schedule regular data hygiene tasks. I wasn't confident in my answer, but I still succeeded.
upvoted 0 times
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Chantell

10 months ago
Wow, what a relief to have passed the SFMC Admin cert! Pass4Success really came through with their exam prep materials.
upvoted 0 times
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Kara

10 months ago
Exam tip: Know your data extensions inside out. Expect questions on field types, data relationships, and best practices for data management.
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Ranee

10 months ago
Just cleared the Salesforce Certified Marketing Cloud Administrator exam! The Pass4Success practice questions were a lifesaver. There was a tricky question on Digital Marketing Proficiency, specifically about the best practices for A/B testing in email campaigns. I wasn't sure about the correct answer, but I still made it through.
upvoted 0 times
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Alethea

10 months ago
Just passed the Salesforce Certified Marketing Cloud Administrator exam! Thanks to Pass4Success for their spot-on practice questions. Be ready for questions on Journey Builder canvas elements and how they interact.
upvoted 0 times
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Tamra

11 months ago
I recently passed the Salesforce Certified Marketing Cloud Administrator exam, and I must say, the Pass4Success practice questions were incredibly helpful. One question that stumped me was about setting up data extensions for Subscriber Data Management. It asked how to ensure data integrity when importing subscriber lists. Despite my uncertainty, I managed to pass!
upvoted 0 times
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Tijuana

11 months ago
Just passed the Salesforce Marketing Cloud Admin exam! Thanks Pass4Success for the spot-on practice questions. Saved me so much time!
upvoted 0 times
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Selma

1 years ago
My exam experience for the Salesforce Certified Marketing Cloud Administrator exam was successful, thanks to the practice questions provided by Pass4Success. The exam touched on important topics like Subscriber Data Management and understanding the contact model. One question that I found challenging was related to assessing the quality of information in the profile center. Despite my uncertainty, I was able to pass the exam.
upvoted 0 times
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Yuette

1 years ago
Just passed the Salesforce Certified Marketing Cloud Administrator exam! Watch out for questions on Journey Builder, especially workflow configurations. Study the different entry sources and decision split options. Thanks to Pass4Success for the spot-on practice questions that helped me prepare efficiently!
upvoted 0 times
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Paris

1 years ago
I recently passed the Salesforce Certified Marketing Cloud Administrator exam with the help of Pass4Success practice questions. The exam covered topics such as Digital Marketing Proficiency and Subscriber Data Management. One question that stood out to me was related to governance and compliance in digital marketing functions, specifically regarding permissions and PII. Despite being unsure of the answer, I managed to pass the exam.
upvoted 0 times
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Free Salesforce Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Actual Questions

Note: Premium Questions for Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) were last updated On Jul. 22, 2025 (see below)

Question #1

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.

What feature should be used?

Reveal Solution Hide Solution
Correct Answer: C

Question #2

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Reveal Solution Hide Solution
Correct Answer: A

Question #3

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.

Which feature should be used to create a survey form?

Reveal Solution Hide Solution
Correct Answer: C

Question #4

What does Marketing Cloud authenticate when a user logs in through the user interface?

Reveal Solution Hide Solution
Correct Answer: B

Question #5

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.

Which activity would allow NTO to build the journey with the fewest activities possible?

Reveal Solution Hide Solution
Correct Answer: D

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