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Salesforce Certified Marketing Cloud Administrator Exam

Certification Provider: Salesforce
Exam Name: Salesforce Certified Marketing Cloud Administrator
Duration: 105 Minutes
Number of questions in our database: 165
Exam Version: Jan. 19, 2023
Exam Official Topics:
  • Topic 1: Evaluate benefits of additional Marketing Cloud products/ Describe Marketing Cloud extension products
  • Topic 2: Monitor a Marketing Cloud account and provide system availability/ Explain preference and profile center concepts
  • Topic 3: Describe solutions for data extraction and report generation/ Recognize security best practices for data, permissions, and PII
  • Topic 4: Explain the concepts and typical use cases of Journey Builder/ Describe governance and compliance in relation to digital marketing
  • Topic 5: Describe the configuration of Social Studio and Advertising Studio/ Describe Marketing Cloud product inventory and product offerings
  • Topic 6: Given a scenario, determine how to configure integrations/ Given a scenario, describe the contact model
  • Topic 7: Given a scenario, implement the configuration of business units, users/permissions, and security/passwords/ Describe the features in Setup Home
  • Topic 8: Given a scenario, evaluate data quality/ describe the configuration of Mobile Studio, Email Studio

Free Salesforce Salesforce Certified Marketing Cloud Administrator Exam Actual Questions

The questions for Salesforce Certified Marketing Cloud Administrator were last updated On Jan. 19, 2023

Question #1

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.

Which Marketing Cloud capability allows for secure transmission of the email address?

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Correct Answer: A

Question #2

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.

Which feature should be used to create a survey form?

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Correct Answer: C

Question #3

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago,

as their customers have shown great interest in receiving promotions via text. However,

NTO was notified they are already at 75% utilization for their annual Super Messages.

Why could this be the case?

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Correct Answer: B

Question #4

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.

Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

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Correct Answer: C

Question #5

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.

What location and activity would allow the Marketing Cloud admin to complete this request?

Reveal Solution Hide Solution
Correct Answer: A


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