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Salesforce Certified Marketing Cloud Administrator Exam

Certification Provider: Salesforce
Exam Name: Salesforce Certified Marketing Cloud Administrator
Duration: 105 Minutes
Number of questions in our database: 165
Exam Version: May. 16, 2023
Exam Official Topics:
  • Topic 1: Evaluate benefits of additional Marketing Cloud products/ Describe Marketing Cloud extension products
  • Topic 2: Monitor a Marketing Cloud account and provide system availability/ Explain preference and profile center concepts
  • Topic 3: Describe solutions for data extraction and report generation/ Recognize security best practices for data, permissions, and PII
  • Topic 4: Explain the concepts and typical use cases of Journey Builder/ Describe governance and compliance in relation to digital marketing
  • Topic 5: Describe the configuration of Social Studio and Advertising Studio/ Describe Marketing Cloud product inventory and product offerings
  • Topic 6: Given a scenario, determine how to configure integrations/ Given a scenario, describe the contact model
  • Topic 7: Given a scenario, implement the configuration of business units, users/permissions, and security/passwords/ Describe the features in Setup Home
  • Topic 8: Given a scenario, evaluate data quality/ describe the configuration of Mobile Studio, Email Studio

Free Salesforce Salesforce Certified Marketing Cloud Administrator Exam Actual Questions

The questions for Salesforce Certified Marketing Cloud Administrator were last updated On May. 16, 2023

Question #1

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud

Connect.

Which subscriber key should be used to search for the contact in All Subscribers?

Reveal Solution Hide Solution
Correct Answer: C

Question #2

A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.

Which future would allow this functionality?

Reveal Solution Hide Solution
Correct Answer: D

Question #3

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any

inactive data stored in data extensions to be cleared after 12 months.

What action should NTO take?

Reveal Solution Hide Solution
Correct Answer: D

Question #4

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.

Which Marketing Cloud capability allows for secure transmission of the email address?

Reveal Solution Hide Solution
Correct Answer: A

Question #5

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.

What feature should be used?

Reveal Solution Hide Solution
Correct Answer: C


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