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A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
Suggested Answer: C
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31 comments · newest first
AZ
Azzie
11 months ago
But why would some email subscribers be inactive? That’s weird!
AN
Anastacia
11 months ago
I heard synchronized contacts only count after sending, so that could be it too.
CA
Carlee
12 months ago
Wait, are mobile subscribers really not counted? That seems off.
JU
Justine
12 months ago
Totally agree, D makes the most sense!
MA
Margurite
12 months ago
I think overlapping contacts might be the issue.
YO
Yoko
1 year ago
I feel like mobile subscribers should still count as contacts, so C doesn’t seem right to me.
CA
Carrol
1 year ago
I practiced a similar question, and I think only active email subscribers are counted, so B could be the answer.
AL
Aliza
1 year ago
I’m not sure, but I think synchronized contacts might only count after a send, which could relate to A.
TA
Tamala
1 year ago
I remember discussing how overlapping contacts can affect total counts, so D seems likely.
HE
Helga
1 year ago
The wording of this question is a bit unclear to me. I'll have to read it over a few times.
CR
Crissy
1 year ago
I think it was about defining roles and responsibilities that leads to better control, so I might lean towards option B, but I'm not sure.
TH
Thaddeus
1 year ago
I think single-line comments typically use "//", but I'm not entirely sure if that's the only way across different languages.
JU
Julio
1 year ago
Okay, let me see... If the seller is in a low tax bracket, they'd want to minimize their taxes, so increasing the interest rate and lowering the price could work.
SA
Sanjuana
1 year ago
Synchronized contacts are only counted after sending? That's a pretty specific rule. I'm going with D as the answer.
CL
Claudio
1 year ago
C is an interesting choice, but I don't think mobile subscribers are excluded from the total contact count. The key is that there are overlapping contacts across the different channels.
KR
Kristine
1 year ago
C is an interesting choice, but I don't think mobile subscribers are excluded from the total contact count. The key is that there are overlapping contacts across the different channels.
TE
Tegan
1 year ago
D) There are overlapping contacts in each of the channel
HA
Harris
1 year ago
B) Only active email subscriber are counted.
AN
Angelyn
1 year ago
A) Synchronized contacts are only counted after sending
SH
Shoshana
1 year ago
Haha, what if the marketing admin just forgot to carry the 1 when calculating the total? That would explain the discrepancy!
PH
Phuong
1 year ago
I think B is the right answer. Only active email subscribers are counted, so the total contact count would be less than the sum of all the data sources.
MI
Millie
1 year ago
That's a good point. It could be a combination of both B and D affecting the total contact count.
MA
Man
1 year ago
I think it could also be D. Overlapping contacts in each channel could be causing the discrepancy.
HO
Hoa
1 year ago
I agree, B makes sense. Only active email subscribers are included in the total count.
CA
Cassi
1 year ago
The correct answer is D. There are overlapping contacts in each of the channel. This makes sense, as the total contact count would be less than the sum of all the data sources if there are contacts that belong to multiple channels.
FR
Fredric
1 year ago
A: Exactly, that's why the total count is less than the sum of all data sources.
RO
Robt
1 year ago
B: That makes sense, so the overlapping contacts are only counted once.
AL
Alverta
1 year ago
A: I think the total contact count is less because some contacts are in multiple channels.
CH
Charlena
2 years ago
I believe the correct answer is A) Synchronized contacts are only counted after sending, as they may not be included in the total count until they are actually used.
GE
Genevieve
2 years ago
I agree with Keshia, there might be duplicate contacts in different data sources.
KE
Keshia
2 years ago
I think the answer is D) There are overlapping contacts in each of the channel.