Salesforce Exam Marketing Cloud Administrator Topic 3 Question 68 Discussion

Actual exam question for Salesforce's Marketing Cloud Administrator exam

Question #: 68
Topic #: 3

[All Marketing Cloud Administrator Questions]

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.

What action should NTO take?

AImport a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

BCreate a user-initiated message to logged-in customers to send once the website is restored.

CDo not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

DCreate and send an apology email that includes a discount for a future purchase to all customers

Show Suggested Answer

Suggested Answer: A

by Zona at Feb 26, 2023, 08:03 AM

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Lorrine

2 days ago

Option B seems like the best approach. Sending a user-initiated message to the affected customers is a great way to reengage them and encourage them to continue their shopping.

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