Salesforce Exam Marketing Cloud Administrator Topic 3 Question 68 Discussion

Actual exam question for Salesforce's Marketing Cloud Administrator exam

Question #: 68
Topic #: 3

[All Marketing Cloud Administrator Questions]

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.

What action should NTO take?

AImport a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

BCreate a user-initiated message to logged-in customers to send once the website is restored.

CDo not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

DCreate and send an apology email that includes a discount for a future purchase to all customers

Show Suggested Answer

Suggested Answer: A

by Zona at Feb 26, 2023, 08:03 AM

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Viki

1 months ago

Option C is the funniest one, but it's definitely not the right call. Avoiding communication with customers during an outage is a surefire way to lose their trust and loyalty.

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Cherrie

1 months ago

I'm not sure about Option D. Offering a discount to all customers might not be the most targeted approach, and it could potentially lead to a spike in unsubscribes or negative sentiment.

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Alaine

11 hours ago

B) Create a user-initiated message to logged-in customers to send once the website is restored.

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Verona

9 days ago

A) Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

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Sherly

1 months ago

I agree with Lorrine. Option B is the most appropriate action in this situation. Sending a personalized message to the logged-in customers is a more effective way to address the issue than a mass email.

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Detra

12 hours ago

Sending a user-initiated message is definitely the way to go in this situation.

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Micaela

18 days ago

I agree, a personalized message would make customers feel valued and encourage them to return.

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Alpha

19 days ago

I think option B is the best choice. It shows that NTO cares about their customers.

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Lorrine

2 months ago

Option B seems like the best approach. Sending a user-initiated message to the affected customers is a great way to reengage them and encourage them to continue their shopping.

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