Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 3 Question 68 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam

Question #: 68
Topic #: 3

[All Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Questions]

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.

What action should NTO take?

AImport a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

BCreate a user-initiated message to logged-in customers to send once the website is restored.

CDo not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

DCreate and send an apology email that includes a discount for a future purchase to all customers

Show Suggested Answer

Suggested Answer: A

by Zona at Feb 26, 2023, 08:03 AM

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Truman

4 months ago

Definitely agree with sending a message to bring them back!

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Gabriele

4 months ago

Really? Will people even come back after that outage?

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Mabel

4 months ago

Importing customers into the Abandoned Cart journey sounds efficient.

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Tresa

4 months ago

Not sure if a discount will fix the bad vibes from the outage.

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Nikita

4 months ago

I think sending an apology email with a discount is a good idea.

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Kent

5 months ago

Sending an apology email with a discount seems like a good way to win back customers, but I wonder if it could backfire if they feel frustrated about the outage.

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Melinda

5 months ago

I feel like we covered a question about customer sentiment and how it can affect email campaigns. Maybe not sending anything could be a safer option?

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Jacklyn

5 months ago

I think creating a user-initiated message sounds familiar. It might help to directly reach out to those customers once the site is back up.

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Nana

5 months ago

I remember we discussed the importance of re-engaging customers after an outage, but I'm not sure if importing them into the Abandoned Cart journey is the best approach.

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Daniela

5 months ago

Hmm, this looks like a tricky one. I'll need to carefully consider the options and think through the implications of each approach.

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Lindsey

5 months ago

This makes sense to me. Quantum computers can leverage quantum effects to explore the solution space of certain mathematical problems much more efficiently than classical computers. That could definitely undermine a lot of the encryption we rely on today, which is based on the assumed difficulty of those problems. I feel pretty good about this one.

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Leontine

5 months ago

I think it's probably Accounting since they handle all the financial records, but I'm not completely sure if it could also be Data-Processing.

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Viki

9 months ago

Option C is the funniest one, but it's definitely not the right call. Avoiding communication with customers during an outage is a surefire way to lose their trust and loyalty.

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Cherrie

10 months ago

I'm not sure about Option D. Offering a discount to all customers might not be the most targeted approach, and it could potentially lead to a spike in unsubscribes or negative sentiment.

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Fatima

8 months ago

I agree, sending a targeted message to logged-in customers might be more effective in this situation.

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Alaine

8 months ago

B) Create a user-initiated message to logged-in customers to send once the website is restored.

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Verona

9 months ago

A) Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

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Sherly

10 months ago

I agree with Lorrine. Option B is the most appropriate action in this situation. Sending a personalized message to the logged-in customers is a more effective way to address the issue than a mass email.

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Detra

8 months ago

Sending a user-initiated message is definitely the way to go in this situation.

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Micaela

9 months ago

I agree, a personalized message would make customers feel valued and encourage them to return.

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Alpha

9 months ago

I think option B is the best choice. It shows that NTO cares about their customers.

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Lorrine

10 months ago

Option B seems like the best approach. Sending a user-initiated message to the affected customers is a great way to reengage them and encourage them to continue their shopping.

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