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Salesforce Exam Marketing Cloud Account Engagement Specialist Topic 1 Question 39 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Specialist exam
Question #: 39
Topic #: 1
[All Marketing Cloud Account Engagement Specialist Questions]

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.

What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

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Suggested Answer: C

The correct way to use a custom account field in Salesforce for segmentation in Marketing Cloud Account Engagement is to create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce. This will allow you to sync the data between the two systems and use the custom field as a segmentation criterion in Marketing Cloud Account Engagement. You can create a custom account field in Marketing Cloud Account Engagement by going to Settings > Object and Field Configuration > Prospect Account Fields > Add Custom Field.Then, you can map it to the corresponding account field in Salesforce by selecting it from the drop-down menu


by Brigette at Mar 18, 2025, 07:16 PM

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Blondell
7 days ago
You might be right. It could depend on the specific requirements of LenoxSoft. I see your point.
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Gayla
8 days ago
Wait, you're telling me I can't just map the Salesforce field directly? That's some serious bureaucracy right there. Option C is my pick.
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Sylvia
9 days ago
But wouldn't creating a custom account field in Marketing Cloud be more efficient for segmentation?
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Wava
10 days ago
Haha, I bet the Salesforce admin is trying to make their job look more important by creating a custom field. Option B is the way to go!
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Blondell
20 days ago
I disagree, I believe the correct answer is D. We should map the account field in Salesforce to a contact field already syncing with Marketing Cloud.
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Kristeen
23 days ago
I'm not sure why they can't just use the default fields. Seems overcomplicated to create a custom field.
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Markus
24 days ago
Option C seems like the way to go. Creating a custom field in Marketing Cloud just makes sense for this use case.
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Milly
12 days ago
That's a good point. It would definitely help with segmentation.
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Abel
16 days ago
C) Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
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Sylvia
28 days ago
I think the answer is C. We need to create a custom account field in Marketing Cloud and map it to Salesforce.
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