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Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam - Topic 1 Question 39 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) exam
Question #: 39
Topic #: 1
[All Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Questions]

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.

What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

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Suggested Answer: C

The correct way to use a custom account field in Salesforce for segmentation in Marketing Cloud Account Engagement is to create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce. This will allow you to sync the data between the two systems and use the custom field as a segmentation criterion in Marketing Cloud Account Engagement. You can create a custom account field in Marketing Cloud Account Engagement by going to Settings > Object and Field Configuration > Prospect Account Fields > Add Custom Field.Then, you can map it to the corresponding account field in Salesforce by selecting it from the drop-down menu


by Brigette at Mar 18, 2025, 07:16 PM

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Phillip
2 months ago
I’m surprised this is even a question, thought it was common knowledge!
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Talia
2 months ago
No changes needed, B is correct. Custom fields can't sync!
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Larae
3 months ago
Totally agree, option C is the way to go!
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Hortencia
3 months ago
Wait, can we really map custom fields? I thought it was only default ones.
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Stephania
3 months ago
You need to create a custom field in Marketing Cloud to sync it.
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Titus
3 months ago
I vaguely recall that syncing custom fields requires creating them in Marketing Cloud first. So, option C sounds familiar.
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Stephaine
3 months ago
I feel like option B is too limiting, but I'm not entirely sure if we can map custom fields directly.
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Shelia
4 months ago
I think we practiced a question like this where we had to create a custom field in Marketing Cloud to sync with Salesforce. That might be the right approach.
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Loise
4 months ago
I remember something about mapping fields, but I'm not sure if we can use custom fields directly in Marketing Cloud.
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Kaycee
4 months ago
I'm a little lost on this one. The wording is a bit confusing to me. I'll need to review the options carefully and see if I can eliminate any that don't sound right. Might have to guess on this one.
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Ernest
4 months ago
I'm pretty confident the answer is C. Creating a custom field in Marketing Cloud and mapping it to the Salesforce field seems like the logical way to get that custom field data into Marketing Cloud for segmentation.
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Francine
4 months ago
Okay, let me think this through. The question is asking how to use a custom Salesforce field in Marketing Cloud, so I'm guessing the right answer involves creating a custom field in Marketing Cloud to map to that Salesforce field. I'll go with C.
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Ruby
5 months ago
Hmm, I'm a little unsure about this one. I'll need to double-check the documentation on how custom fields sync between Salesforce and Marketing Cloud. Might be a tricky one.
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Glendora
5 months ago
This seems straightforward - I think the answer is C, create a custom account field in Marketing Cloud Account Engagement and map it to the Salesforce field.
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Blondell
11 months ago
You might be right. It could depend on the specific requirements of LenoxSoft. I see your point.
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Gayla
11 months ago
Wait, you're telling me I can't just map the Salesforce field directly? That's some serious bureaucracy right there. Option C is my pick.
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Eloisa
9 months ago
Exactly, it's all about syncing up the data between the two platforms.
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Cassi
9 months ago
I see, so we have to go through the extra step of creating a custom field. Got it.
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Laura
9 months ago
Yeah, it's a bit of a process, but that's how it works. Can't map directly from Salesforce.
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Theron
9 months ago
Option C is the way to go. You have to create a custom account field in Marketing Cloud and map it to Salesforce.
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Lillian
9 months ago
Exactly, it's all about making sure the data flows correctly. Option C is the best solution in this case.
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Oren
10 months ago
I agree, it may seem like bureaucracy, but following the steps will ensure proper syncing between the platforms.
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Viola
10 months ago
Yeah, it's a bit of a process, but that's how it works. Option C is definitely the right choice.
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Ena
10 months ago
Option C is the way to go. You have to create a custom account field in Marketing Cloud and map it to Salesforce.
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Sylvia
11 months ago
But wouldn't creating a custom account field in Marketing Cloud be more efficient for segmentation?
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Wava
11 months ago
Haha, I bet the Salesforce admin is trying to make their job look more important by creating a custom field. Option B is the way to go!
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Blondell
11 months ago
I disagree, I believe the correct answer is D. We should map the account field in Salesforce to a contact field already syncing with Marketing Cloud.
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Kristeen
11 months ago
I'm not sure why they can't just use the default fields. Seems overcomplicated to create a custom field.
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Markus
11 months ago
Option C seems like the way to go. Creating a custom field in Marketing Cloud just makes sense for this use case.
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Lai
10 months ago
Agreed. Custom fields give more flexibility in targeting specific accounts.
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Milly
11 months ago
That's a good point. It would definitely help with segmentation.
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Abel
11 months ago
C) Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
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Sylvia
11 months ago
I think the answer is C. We need to create a custom account field in Marketing Cloud and map it to Salesforce.
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