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Salesforce Exam Marketing Cloud Account Engagement Specialist Topic 1 Question 39 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Specialist exam
Question #: 39
Topic #: 1
[All Marketing Cloud Account Engagement Specialist Questions]

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.

What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

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Contribute your Thoughts:

Blondell
2 months ago
You might be right. It could depend on the specific requirements of LenoxSoft. I see your point.
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Gayla
2 months ago
Wait, you're telling me I can't just map the Salesforce field directly? That's some serious bureaucracy right there. Option C is my pick.
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Eloisa
13 days ago
Exactly, it's all about syncing up the data between the two platforms.
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Cassi
14 days ago
I see, so we have to go through the extra step of creating a custom field. Got it.
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Laura
17 days ago
Yeah, it's a bit of a process, but that's how it works. Can't map directly from Salesforce.
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Theron
18 days ago
Option C is the way to go. You have to create a custom account field in Marketing Cloud and map it to Salesforce.
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Lillian
19 days ago
Exactly, it's all about making sure the data flows correctly. Option C is the best solution in this case.
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Oren
1 months ago
I agree, it may seem like bureaucracy, but following the steps will ensure proper syncing between the platforms.
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Viola
2 months ago
Yeah, it's a bit of a process, but that's how it works. Option C is definitely the right choice.
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Ena
2 months ago
Option C is the way to go. You have to create a custom account field in Marketing Cloud and map it to Salesforce.
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Sylvia
2 months ago
But wouldn't creating a custom account field in Marketing Cloud be more efficient for segmentation?
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Wava
2 months ago
Haha, I bet the Salesforce admin is trying to make their job look more important by creating a custom field. Option B is the way to go!
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Blondell
3 months ago
I disagree, I believe the correct answer is D. We should map the account field in Salesforce to a contact field already syncing with Marketing Cloud.
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Kristeen
3 months ago
I'm not sure why they can't just use the default fields. Seems overcomplicated to create a custom field.
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Markus
3 months ago
Option C seems like the way to go. Creating a custom field in Marketing Cloud just makes sense for this use case.
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Lai
2 months ago
Agreed. Custom fields give more flexibility in targeting specific accounts.
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Milly
2 months ago
That's a good point. It would definitely help with segmentation.
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Abel
3 months ago
C) Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
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Sylvia
3 months ago
I think the answer is C. We need to create a custom account field in Marketing Cloud and map it to Salesforce.
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