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LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?
33 comments · newest first
PH
Phillip
10 months ago
I’m surprised this is even a question, thought it was common knowledge!
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Talia
11 months ago
No changes needed, B is correct. Custom fields can't sync!
LA
Larae
11 months ago
Totally agree, option C is the way to go!
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Hortencia
11 months ago
Wait, can we really map custom fields? I thought it was only default ones.
ST
Stephania
11 months ago
You need to create a custom field in Marketing Cloud to sync it.
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Titus
11 months ago
I vaguely recall that syncing custom fields requires creating them in Marketing Cloud first. So, option C sounds familiar.
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Stephaine
12 months ago
I feel like option B is too limiting, but I'm not entirely sure if we can map custom fields directly.
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Shelia
12 months ago
I think we practiced a question like this where we had to create a custom field in Marketing Cloud to sync with Salesforce. That might be the right approach.
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Loise
1 year ago
I remember something about mapping fields, but I'm not sure if we can use custom fields directly in Marketing Cloud.
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Kaycee
1 year ago
I'm a little lost on this one. The wording is a bit confusing to me. I'll need to review the options carefully and see if I can eliminate any that don't sound right. Might have to guess on this one.
ER
Ernest
1 year ago
I'm pretty confident the answer is C. Creating a custom field in Marketing Cloud and mapping it to the Salesforce field seems like the logical way to get that custom field data into Marketing Cloud for segmentation.
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Francine
1 year ago
Okay, let me think this through. The question is asking how to use a custom Salesforce field in Marketing Cloud, so I'm guessing the right answer involves creating a custom field in Marketing Cloud to map to that Salesforce field. I'll go with C.
RU
Ruby
1 year ago
Hmm, I'm a little unsure about this one. I'll need to double-check the documentation on how custom fields sync between Salesforce and Marketing Cloud. Might be a tricky one.
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Glendora
1 year ago
This seems straightforward - I think the answer is C, create a custom account field in Marketing Cloud Account Engagement and map it to the Salesforce field.
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Blondell
2 years ago
You might be right. It could depend on the specific requirements of LenoxSoft. I see your point.
GA
Gayla
2 years ago
Wait, you're telling me I can't just map the Salesforce field directly? That's some serious bureaucracy right there. Option C is my pick.
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Eloisa
1 year ago
Exactly, it's all about syncing up the data between the two platforms.
CA
Cassi
1 year ago
I see, so we have to go through the extra step of creating a custom field. Got it.
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Laura
1 year ago
Yeah, it's a bit of a process, but that's how it works. Can't map directly from Salesforce.
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Theron
1 year ago
Option C is the way to go. You have to create a custom account field in Marketing Cloud and map it to Salesforce.
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Lillian
1 year ago
Exactly, it's all about making sure the data flows correctly. Option C is the best solution in this case.
OR
Oren
1 year ago
I agree, it may seem like bureaucracy, but following the steps will ensure proper syncing between the platforms.
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Viola
2 years ago
Yeah, it's a bit of a process, but that's how it works. Option C is definitely the right choice.
EN
Ena
2 years ago
Option C is the way to go. You have to create a custom account field in Marketing Cloud and map it to Salesforce.
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Sylvia
2 years ago
But wouldn't creating a custom account field in Marketing Cloud be more efficient for segmentation?
WA
Wava
2 years ago
Haha, I bet the Salesforce admin is trying to make their job look more important by creating a custom field. Option B is the way to go!
BL
Blondell
2 years ago
I disagree, I believe the correct answer is D. We should map the account field in Salesforce to a contact field already syncing with Marketing Cloud.
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Kristeen
2 years ago
I'm not sure why they can't just use the default fields. Seems overcomplicated to create a custom field.
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Markus
2 years ago
Option C seems like the way to go. Creating a custom field in Marketing Cloud just makes sense for this use case.
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Lai
2 years ago
Agreed. Custom fields give more flexibility in targeting specific accounts.
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Milly
2 years ago
That's a good point. It would definitely help with segmentation.
AB
Abel
2 years ago
C) Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
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Sylvia
2 years ago
I think the answer is C. We need to create a custom account field in Marketing Cloud and map it to Salesforce.