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Salesforce Certified Marketing Cloud Account Engagement Specialist Exam

Certification Provider: Salesforce
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Duration: 90 Minutes
Number of questions in our database: 289
Exam Version: Nov. 27, 2023
Exam Official Topics:
  • Topic 1: Explain the components and use cases of an automation rule/ Describe the capabilities of the Account Engagement Recycle Bin
  • Topic 2: Illustrate how to create, edit, and map fields/ Explain the process of updating an engagement program including its assets
  • Topic 3: Explain what a Score measures and how scoring is managed/ Describe the relationship between visitors and prospects
  • Topic 4: Account Engagement Forms, Form Handlers and Landing Pages/ Distinguish between the components of an engagement program
  • Topic 5: Explain the relationship between Account Engagement and Salesforce/ Distinguish between the metrics collected in Account Engagement email reporting
  • Topic 6: Given a scenario, identify the capabilities and use cases for email/ Identify the capabilities and use cases of custom redirects
  • Topic 7: Identify the capabilities, use cases and interpret reporting metrics for landing pages/ Distinguish between an Email and an Email Template
  • Topic 8: Explain what a Grade measures and how grading is managed/ Distinguish between the capabilities of, use cases for, and how to create different types of lists
  • Topic 9: Given a scenario, apply the appropriate plan of action using Prospect Audits/ Define the capabilities of a completion action
  • Topic 10: Define the capabilities of a segmentation rule/ Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms

Free Salesforce Salesforce Certified Marketing Cloud Account Engagement Specialist Exam Actual Questions

The questions for Salesforce Certified Marketing Cloud Account Engagement Specialist were last updated On Nov. 27, 2023

Question #1

A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.

A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.

What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?

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Question #2

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

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Correct Answer: A

Question #3

An administrator includes a link to a file on a web page that the company does not own on the company website.

How should they track the number of visitors who access this file?

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Correct Answer: C

Question #4

LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

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Correct Answer: B

Question #5

What must be true for a Salesforce Opportunity to sync to Pardot?

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Correct Answer: D


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