Free Preparation Discussions
MENU
Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam Questions
- Topic 1: Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
- Topic 2: Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
- Topic 3: Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
- Topic 4: Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
- Topic 5: Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
- Topic 6: Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Free Salesforce Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam Actual Questions
Note: Premium Questions for Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) were last updated On Aug. 21, 2025 (see below)
What type of fields are not supported by the Marketing Cloud Account Engagement sync?
Which is NOT a way to assign a custom role to a user?
Edit an existing Default Role, and it will automatically convert to a Custom Role: A default role is a predefined role that comes with Marketing Cloud Account Engagement, and that has a fixed set of permissions and access levels. A default role can be edited by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it will automatically convert to a custom role when the changes are saved. The administrator can then assign the custom role to a user or a group of users.
Assign new users to a previously created Custom Roles during the import process: A new user is a user that is not yet added to Marketing Cloud Account Engagement, and that needs to be created and assigned a role. A new user can be imported by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can be assigned to a previously created custom role during the import process. The administrator can use a CSV file to import multiple new users at once, and to assign them to different custom roles.
Add a batch of existing users to a Custom Role using table actions: An existing user is a user that is already added to Marketing Cloud Account Engagement, and that has a role assigned to them. An existing user can be added to a custom role by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can use the table actions to add a batch of existing users to a custom role at once. The administrator can select multiple existing users from the User List, and then click on the Change Role option in the table actions. The administrator can then choose the custom role that they want to assign to the selected users.
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
- Select Question Types you want
- Set your Desired Pass Percentage
- Allocate Time (Hours : Minutes)
- Create Multiple Practice tests with Limited Questions
- Customer Support
Tamesha
1 months agoJunita
2 months agoLai
4 months agoLeonor
5 months agoTammy
6 months agoFabiola
7 months agoCandida
7 months agoSalina
8 months agoLisha
8 months agoKasandra
9 months agoSalena
9 months agoAnnabelle
9 months agoBeatriz
10 months agoTresa
10 months agoLuisa
10 months agoAdelle
11 months agoKirk
11 months agoElmer
11 months agoMaynard
11 months agoGary
12 months agoCyndy
12 months agoNell
12 months agoVal
1 years agoAdelina
1 years agoPhil
1 years agoSteffanie
1 years agoFiliberto
1 years agoAdell
1 years agoHorace
1 years agoSabra
1 years agoShalon
1 years ago