Easy peasy! Option B is the way to go. We can't email them, but we still need to track their activity for reporting purposes. No need to delete the record.
Okay, I've got a strategy for this. I'll start by looking at the options and thinking through the legal implications. Then I'll refer back to our company's data retention guidelines to see what the protocol is for opted-out prospects.
Hmm, I'm a bit unsure about this one. I know we can't email them, but I'm not sure if we have to delete the record entirely. I'll need to double-check the policy.
Alease
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