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Salesforce Certified Marketing Cloud Account Engagement Consultant Exam

Certification Provider: Salesforce
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Number of questions in our database: 264
Exam Version: Mar. 31, 2024
Exam Official Topics:
  • Topic 1: Single Topic
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Free Salesforce Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Actual Questions

The questions for Salesforce Certified Marketing Cloud Account Engagement Consultant were last updated On Mar. 31, 2024

Question #1

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

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Correct Answer: D

Question #2

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

What should the marketing team do with these leads until they are ready to purchase?

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Correct Answer: A

Question #3

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.

Which features should they enable and utilize?

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Correct Answer: A

Question #4

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.

How would a consultant explain the difference?

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Correct Answer: C

Question #5

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

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Correct Answer: B


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