Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 8 Question 43 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam

Question #: 43
Topic #: 8

[All Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions]

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.

What import method should be recommended?

AMatch records by CRM ID

BMatch records by Account ID

CMatch records by fuzzy match rules

DQ Match records by email address

Show Suggested Answer

Suggested Answer: A

by Micaela at Jun 12, 2025, 07:08 PM

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Fannie

7 months ago

Matching by email could cause issues with duplicates.

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Alesia

7 months ago

Wait, can you really have multiple prospects with the same email?

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Tonette

7 months ago

Definitely agree, that keeps it clean.

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Gilma

8 months ago

I’d say Account ID might work too, but not sure it’s the best option.

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Ammie

8 months ago

I think matching by CRM ID is the way to go!

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Shawn

8 months ago

I recall that fuzzy match rules can help with duplicates, but in this case, it seems like we need a more precise method to link to specific records.

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Virgilio

8 months ago

I’m leaning towards matching by CRM ID too, but what if there are multiple leads with the same email? That could complicate things.

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Hollis

9 months ago

I remember practicing a similar question, and I feel like matching by email address could lead to issues with duplicates, so that might not be the right choice.

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Tracie

9 months ago

I think we should match records by CRM ID since it directly links to the Salesforce records, but I'm not entirely sure if that's the best option.

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Lacresha

9 months ago

I'm not entirely sure about this one. I'd want to double-check the details on the different matching options to make sure I understand the implications before deciding.

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Celestina

9 months ago

I'm leaning towards the fuzzy match rules option. That could help handle any slight variations in email addresses or other contact details, which might be useful given the duplicate records.

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Barrett

9 months ago

Hmm, good point Sarah. In that case, I think matching by CRM ID might be the way to go, since that would ensure the newly created prospects are linked to the specific lead and contact records in Salesforce.

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Magda

9 months ago

I'm a bit confused here. The question mentions that the Marketing Cloud Account Engagement account allows multiple prospects with the same email address, so I'm not sure if matching by email address is the best approach.

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Anthony

10 months ago

This one seems straightforward - the key is to match the records by email address since the customer has duplicate leads and contacts with the same email address.

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Ben

1 year ago

Hah, 'fuzzy match rules'? What is this, the '90s? Option D all the way, my dude.

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Novella

10 months ago

User 2: Yeah, 'fuzzy match rules' does sound a bit outdated. Option D seems like the way to go.

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Felton

11 months ago

User 1: I think we should go with option D and match records by email address.

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Rosendo

1 year ago

D definitely seems like the correct answer. I mean, who uses 'fuzzy match rules' these days? That sounds like something straight out of a sci-fi movie!

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Glenn

11 months ago

D) Match records by email address

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Huey

12 months ago

A) Match records by CRM ID

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Barrett

1 year ago

I agree with Chauncey. Matching by email address is the obvious choice, especially since the customer wants to link the new prospects to the specific lead and contact records in Salesforce.

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