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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 1 Question 13 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 13
Topic #: 1
[All Marketing Cloud Account Engagement Consultant Questions]

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.

What should be recommended to increase the conversion rates on the paid search ads?

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Suggested Answer: A

by Daniela at Mar 08, 2024, 08:16 AM

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Odette
5 days ago
Hmm, I'm not sure about Option C. Adding more navigation to the home page doesn't really address the core issue of low conversion rates from the ads.
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Teri
8 days ago
I'd go with Option B. Creating new, more compelling ad content could be a quick and easy way to improve those conversion numbers.
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Breana
11 days ago
Option D seems like the obvious choice here. Directing traffic to a dedicated landing page instead of the home page is a common tactic to boost conversion rates.
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Lenora
16 days ago
I believe directing traffic to a Marketing Cloud Account Engagement landing page would be more effective.
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Erasmo
17 days ago
I agree with King, custom redirects could help improve conversion rates.
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King
25 days ago
I think we should develop custom redirects in Marketing Cloud Account Engagement.
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