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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 1 Question 13 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 13
Topic #: 1
[All Marketing Cloud Account Engagement Consultant Questions]

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.

What should be recommended to increase the conversion rates on the paid search ads?

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Suggested Answer: A

by Daniela at Mar 08, 2024, 08:16 AM

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Alesia
1 months ago
Option A sounds like a lot of technical work just to fix a conversion problem. I'd keep it simple and go with Option D.
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Madalyn
1 months ago
Hold up, did they say 'Lenox Soft'? I thought this was a question about selling fine China. *chuckles* Anyway, I'd go with Option D.
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German
7 days ago
User 3: Definitely, focusing the ad traffic on a targeted page is key for better results.
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Rana
13 days ago
User 2: I agree, directing traffic to a specific landing page could really boost conversion rates.
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Chantay
16 days ago
User 1: Yeah, it's LenoxSoft, not fine China. Option D sounds like a good idea.
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Odette
2 months ago
Hmm, I'm not sure about Option C. Adding more navigation to the home page doesn't really address the core issue of low conversion rates from the ads.
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Suzan
6 days ago
D) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
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Leonida
1 months ago
B) Create new content for the paid search ads that direct to the home page.
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Willodean
1 months ago
A) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
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Teri
2 months ago
I'd go with Option B. Creating new, more compelling ad content could be a quick and easy way to improve those conversion numbers.
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Breana
2 months ago
Option D seems like the obvious choice here. Directing traffic to a dedicated landing page instead of the home page is a common tactic to boost conversion rates.
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Elli
22 days ago
User 1
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Alfred
1 months ago
User 2
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Lenora
2 months ago
I believe directing traffic to a Marketing Cloud Account Engagement landing page would be more effective.
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Erasmo
2 months ago
I agree with King, custom redirects could help improve conversion rates.
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King
2 months ago
I think we should develop custom redirects in Marketing Cloud Account Engagement.
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