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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 1 Question 13 Discussion

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.What should be recommended to increase the conversion rates on the paid search ads?
A) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
B) Create new content for the paid search ads that direct to the home page.
C) Place additional navigation on the LenoxSoft home page.
D) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 1 Question 13 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam
Question #: 13
Topic #: 1
[All Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions]

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.

What should be recommended to increase the conversion rates on the paid search ads?

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Suggested Answer: A

by Daniela at Mar 08, 2024, 08:16 AM

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Phung
8 months ago
B seems pointless if the home page isn’t converting.
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Chaya
8 months ago
A custom redirect could help, but not sure it’s enough.
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Andra
8 months ago
Wait, why are the conversion rates so low? That’s surprising!
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Ernestine
9 months ago
Agree with D, home pages are too generic.
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Vanna
9 months ago
I think D is the best option! Landing pages convert better.
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Aleisha
9 months ago
Custom redirects sound interesting, but I don’t recall if they really boost conversion rates. I guess it depends on how well they’re implemented.
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Wilda
9 months ago
I feel like adding navigation to the home page could confuse users more than help. I’m leaning towards option D, but I’m not completely confident.
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Margurite
9 months ago
I'm not entirely sure, but I think creating new content for the ads could help. It might make them more appealing, right? That's similar to a practice question we did.
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Queen
9 months ago
I remember we discussed how landing pages can be more effective than home pages for conversions. Maybe option D is the best choice?
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Kerry
9 months ago
I'm a little confused by the wording of this question. It seems like there could be multiple valid approaches, but I'm not sure which one is the best. I'll have to review my notes on conversion rate optimization before making a decision.
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Cherri
9 months ago
Hmm, I'm a bit unsure about this one. The question is asking about increasing conversion rates, but it's not clear if that means more clicks or more sales. I'll have to think this through carefully before deciding.
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Glenn
10 months ago
This seems like a straightforward question about improving conversion rates on paid search ads. I think I'll go with option D and direct the traffic to a Marketing Cloud landing page instead of the home page.
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Clay
10 months ago
Okay, I've got this. The key here is to get the users to the right place on the website, so they're more likely to convert. I'm going to go with option A and recommend custom redirects in Marketing Cloud to optimize the landing page.
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Barney
10 months ago
I'm a bit confused by this question. What exactly is a "disaster recovery plan" and how does that relate to the information we need to collect? I feel like I'm missing some key context here. Maybe I'll try to find some examples of disaster recovery plans to get a better understanding before answering.
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Carin
10 months ago
I'm a little confused by this question. I know unit testing is important, but I'm not sure I fully understand all the reasons why. I'll have to review my notes and try to come up with a solid response.
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Justa
10 months ago
Okay, I've got this. The key is that the misdemeanor must have been committed in the arrester's presence. That's the only option that makes sense based on the question. I'm confident in my answer.
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Latonia
10 months ago
This seems pretty straightforward. I'd use the Power Query merge function to combine the City and State columns into a single column for the Power BI report. That should give me the complete solution I need.
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Alesia
1 year ago
Option A sounds like a lot of technical work just to fix a conversion problem. I'd keep it simple and go with Option D.
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Madalyn
1 year ago
Hold up, did they say 'Lenox Soft'? I thought this was a question about selling fine China. *chuckles* Anyway, I'd go with Option D.
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German
1 year ago
User 3: Definitely, focusing the ad traffic on a targeted page is key for better results.
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Rana
1 year ago
User 2: I agree, directing traffic to a specific landing page could really boost conversion rates.
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Chantay
1 year ago
User 1: Yeah, it's LenoxSoft, not fine China. Option D sounds like a good idea.
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Odette
1 year ago
Hmm, I'm not sure about Option C. Adding more navigation to the home page doesn't really address the core issue of low conversion rates from the ads.
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Suzan
1 year ago
D) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
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Leonida
1 year ago
B) Create new content for the paid search ads that direct to the home page.
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Willodean
1 year ago
A) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
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Teri
1 year ago
I'd go with Option B. Creating new, more compelling ad content could be a quick and easy way to improve those conversion numbers.
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Breana
1 year ago
Option D seems like the obvious choice here. Directing traffic to a dedicated landing page instead of the home page is a common tactic to boost conversion rates.
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Elli
1 year ago
User 1
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Alfred
1 year ago
User 2
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Lenora
1 year ago
I believe directing traffic to a Marketing Cloud Account Engagement landing page would be more effective.
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Erasmo
1 year ago
I agree with King, custom redirects could help improve conversion rates.
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King
1 year ago
I think we should develop custom redirects in Marketing Cloud Account Engagement.
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