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Salesforce Exam Education Cloud Consultant Topic 4 Question 86 Discussion

Actual exam question for Salesforce's Education Cloud Consultant exam
Question #: 86
Topic #: 4
[All Education Cloud Consultant Questions]

Major gift officers at an institution are feeling overwhelmed by the large set of portfolios they have to manage. They want to send mass emails to constituents in their territories and automate donor prospect prioritization based on engagement and specified criteria.

Which solution should a consultant recommend?

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Suggested Answer: A

Email Studio is a Salesforce email marketing tool that allows users to create, send, and track personalized email campaigns and mass communications1.Email Studio also provides features such as email scoring, which measures the engagement level of each email recipient based on their actions, such as opening, clicking, or unsubscribing2.Salesforce Inbox is a Salesforce tool that integrates email applications such as Outlook with Salesforce, allowing users to access CRM data and features from their email inbox3.Salesforce Inbox also enables users to send emails from their Outlook account or from Salesforce using branded email templates4.

Account Engagement is a Salesforce tool that provides insights and recommendations for sales reps to engage with their accounts based on AI analysis of email activity, web activity, and CRM data5. However, Account Engagement is not an email marketing tool that can score email activity from campaigns and mass communications.Salesforce Engage is a Salesforce tool that allows users to create personalized email campaigns using Marketing Cloud templates and track the responses in real time6. However, Salesforce Engage does not integrate with Outlook or allow users to send emails from their email inbox.


1: Email Studio Overview - Salesforce

2: Email Scoring Basics - Salesforce

3: Salesforce Inbox Overview - Salesforce

4: Use Email Templates in Inbox - Salesforce

5: Account Engagement Overview - Salesforce

6: Engage Campaigns Overview - Salesforce

by German at May 22, 2024, 11:02 PM

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Maddie
1 months ago
Salesforce Engage is the way to go. I mean, who doesn't love automating their donor prioritization? It's like having a personal assistant that never sleeps or takes a coffee break.
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Annice
1 months ago
Account Engagement sounds so impersonal. I like to get to know my donors on a deep, emotional level before hitting them up for their life savings.
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Dorcas
13 days ago
A) Account Engagement
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Tatum
2 months ago
Salesforce Inbox, huh? I bet that's where all the juicy donor gossip ends up. I'm going to have to do some investigative work on that one.
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Cathrine
9 days ago
A) Account Engagement, Salesforce Engage, and Salesforce Inbox all have their benefits. It's worth exploring each option to see which one fits best for the major gift officers.
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Orville
14 days ago
C) Salesforce Inbox might be where all the donor gossip ends up, but it could also streamline communication with constituents.
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Svetlana
1 months ago
B) Salesforce Engage could definitely help prioritize donor prospects more efficiently.
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Marta
1 months ago
A) Account Engagement sounds like a good option to help manage all those portfolios.
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Hui
2 months ago
Wow, I wonder if Salesforce Engage has any features to help me manage my love life as well as my donor portfolio. It's a one-stop-shop for all my overwhelming responsibilities!
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Lavera
1 months ago
B) Salesforce Engage
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Catherin
2 months ago
A) Account Engagement
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Jolanda
2 months ago
I personally prefer Account Engagement for managing portfolios effectively.
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Annita
2 months ago
I agree with Huey, Salesforce Engage can help prioritize donor prospects efficiently.
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Huey
3 months ago
I think Salesforce Engage would be the best solution.
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