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Salesforce Certified Education Cloud Consultant (ED-Con-101) Exam - Topic 3 Question 126 Discussion

A Recruitment office wants to use Pardot and Salesforce with the Education Data Architecture (EDA) to manage campaigns and track prospective students.Which compatibility consideration should the consultant discuss with the office?
A) EDA requires custom automation for lead conversion.
B) Pardot is incompatible with the Household account model.
C) The Do Not Contact TDTM record must be disabled.
D) Pardot can only create Leads and Contacts.

Salesforce Certified Education Cloud Consultant (ED-Con-101) Exam - Topic 3 Question 126 Discussion

Actual exam question for Salesforce's Salesforce Certified Education Cloud Consultant (ED-Con-101) exam
Question #: 126
Topic #: 3
[All Salesforce Certified Education Cloud Consultant (ED-Con-101) Questions]

A Recruitment office wants to use Pardot and Salesforce with the Education Data Architecture (EDA) to manage campaigns and track prospective students.

Which compatibility consideration should the consultant discuss with the office?

Show Suggested Answer Hide Answer
Suggested Answer: A

The consultant should discuss with the Recruitment office that EDA requires custom automation for lead conversion as a compatibility consideration for using Pardot and Salesforce with EDA. Lead conversion is a process that converts a Lead record into an Account, a Contact, and an Opportunity record in Salesforce. EDA does not support the standard lead conversion process in Salesforce, because it uses different account models and objects to store information about individuals and organizations. The consultant should create custom automation for lead conversion, such as using Process Builder, Flow, or Apex, to map the Lead fields to the appropriate EDA fields and objects. Pardot being incompatible with the Household account model, the Do Not Contact TDTM record needing to be disabled, or Pardot being able to create only Leads and Contacts are not compatibility considerations for using Pardot and Salesforce with EDA. Reference:

https://powerofus.force.com/s/article/EDA-Lead-Conversion

https://trailhead.salesforce.com/en/content/learn/modules/pardot-basics


Contribute your Thoughts:

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Patrick
13 days ago
I lean towards D. Understanding lead and contact creation is crucial for campaigns.
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Selma
18 days ago
I feel A is important too. Custom automation can complicate things.
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Lisbeth
23 days ago
I think B is the right choice. Pardot not working with Household accounts is a big issue.
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Dexter
29 days ago
I thought Pardot could create more than just Leads and Contacts.
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Ashlyn
1 month ago
EDA does need some custom automation, right?
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Fanny
1 month ago
Wait, are we sure about that? Seems odd.
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Abel
1 month ago
Totally agree, that's a major issue!
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Suzi
2 months ago
I heard Pardot doesn't work with the Household model.
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Jaime
2 months ago
I thought Pardot could create both Leads and Contacts, but I might be mixing that up with another tool.
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Thaddeus
2 months ago
I feel like the Do Not Contact TDTM record is important, but I can't remember if it needs to be disabled or not.
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Lavonna
2 months ago
I practiced a similar question where we discussed lead conversion with EDA, but I can't recall if it specifically requires custom automation.
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Bernardo
2 months ago
I think I remember something about Pardot and the Household account model, but I'm not entirely sure if it's actually incompatible.
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