Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in
the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?
The best thing to rely on to get stakeholder buy-in for a redesign of digital commerce experience is research findings and a competitive analysis, as this helps demonstrate the user needs and pain points, and the market opportunities and threats. Wireframes and a total addressable market calculation or inspiring graphics and personas may not be persuasive or comprehensive enough for stakeholder buy-in.
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