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Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 4 Question 65 Discussion

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?Choose 2 answers
B) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns and D) Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
A) Use SMS as a channel due to its significantly higher engagement rate as compared to email
C) Use CRM Analytics to analyze customer engagement history over the last 24 months

Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 4 Question 65 Discussion

Actual exam question for Salesforce's Salesforce Certified B2C Solution Architect (Arch-302) exam
Question #: 65
Topic #: 4
[All Salesforce Certified B2C Solution Architect (Arch-302) Questions]

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?

Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: B, D

Working with stakeholders to create a customer journey map that improves conversions and running reports on the value of cart items and time since the last activity are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process. A customer journey map is a visual representation of the steps and interactions that a customer goes through when engaging with a company or brand. It can help identify pain points, opportunities, and best practices for improving conversions. Running reports on the value of cart items and time since the last activity can help analyze the shopping behavior and preferences of customers, as well as identify potential reasons for cart abandonment.


by Nickole at May 11, 2024, 09:55 PM

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Lashawn
8 months ago
Personalized coupon codes sound like a game changer!
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Darrin
8 months ago
Not sure if SMS is the best choice for everyone, though...
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Louvenia
8 months ago
Analyzing engagement history is a must, can't skip that step!
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Lyda
9 months ago
Totally agree, but personalized coupons could really boost sales too.
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Carlota
9 months ago
SMS has way better engagement than email!
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Stefany
9 months ago
I recall something about Einstein Recommendations automating segment generation. That could save time, but I’m not clear on how it directly impacts campaign success.
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Nobuko
9 months ago
I feel like we practiced a question about using SMS for engagement. It seems like a good option, but I wonder if it’s really better than email for this scenario.
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Isadora
9 months ago
I'm not entirely sure, but I think analyzing customer engagement history with CRM Analytics could provide valuable insights before launching the campaign.
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Shantell
10 months ago
I remember we discussed the importance of personalized communication in our practice sessions. Using coupon codes could really help track engagement effectively.
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Mitsue
10 months ago
Generating personalized coupon codes and tracking them through Marketing Cloud seems like a smart way to measure the impact of the campaigns. I'll definitely include that in my recommendations.
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Latrice
10 months ago
Using SMS as the channel could be a good idea, but I want to make sure I understand the pros and cons compared to email before recommending that. I'll need to do some research.
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Soledad
10 months ago
Hmm, I'm a bit unsure about the best approach here. I'll need to carefully review the details and think through the options to provide the most effective recommendations.
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Tommy
10 months ago
This question seems straightforward. I think I can leverage the tools they already have in place to provide some solid recommendations.
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Jenelle
10 months ago
Okay, let me break this down step-by-step. Statement I seems straightforward, but II is trickier. I'll need to review my notes on trust distributions.
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Buck
10 months ago
Wait, I'm a bit confused. Wouldn't decreasing the threshold actually decrease the client signal strength? I'm not sure about this one.
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Margurite
10 months ago
Okay, let's see. The VSD is responsible for executing host I/O requests, managing cache segment usage, and moving data to and from the cache. Those seem like the key functions, so I'll go with those three options.
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Tonette
10 months ago
I recall we discussed route patterns and calling search spaces—option D could be relevant if the calls aren't being directed properly.
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Howard
10 months ago
Ugh, I'm struggling with this question. The Federal Labor Standards Act covers a lot of ground, and I'm having trouble remembering all the specific details. I'll have to make an educated guess on this one.
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Rosalia
1 year ago
SMS engagement rate higher than email? Tell that to my grandparents who still think emojis are black magic.
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Markus
1 year ago
Einstein Recommendations in Marketing Cloud? Sounds like it could save a lot of time and effort in segmentation. I'm on board with that!
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Essie
1 year ago
I'm a bit skeptical about the higher engagement rate for SMS. Email is still the workhorse for most marketing campaigns.
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Roxane
1 year ago
Using CRM Analytics to analyze customer engagement history is key to understanding what's causing the decline in lifetime value.
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Breana
1 year ago
A: We could also generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to track the impact of our campaigns.
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Willetta
1 year ago
B: I agree. It will help us understand why lifetime value is declining.
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Kristel
1 year ago
A: We should definitely use CRM Analytics to analyze customer engagement history.
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Yun
1 year ago
Personalized coupon codes are a great way to track campaign impact, and B2C Commerce integration with Marketing Cloud makes that really easy.
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Kiera
1 year ago
A: We can also configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder.
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Lacresha
1 year ago
B: Yes, it will help track the impact of the campaigns effectively.
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Brandon
1 year ago
A: Using personalized coupon codes in B2C Commerce and sending them through Marketing Cloud is a good idea.
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Maryann
1 year ago
But we should also analyze customer engagement history using CRM Analytics, right?
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Tyisha
1 year ago
I agree with Essie, SMS has higher engagement rates.
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Essie
1 year ago
I think we should use SMS for the re-engagement campaign.
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