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Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 3 Question 106 Discussion

A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?Choose 2 answers
A) Enable customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order. and D) Monitor the cart items and time since it has been active in B2C Commerce and send a reminder and checkout incentive 18 hours after the cart was last modified.
B) Enable customer service agents to update and complete a cart transaction on behalf of the customer.
C) When the cart value reaches a certain value, push a chat request to assist the customer with the checkout process.

Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 3 Question 106 Discussion

Actual exam question for Salesforce's Salesforce Certified B2C Solution Architect (Arch-302) exam
Question #: 106
Topic #: 3
[All Salesforce Certified B2C Solution Architect (Arch-302) Questions]

A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.

What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?

Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: A, D

A) Enabling customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order can help increase checkouts and decrease the time from adding items to completing a checkout by sending targeted and personalized messages to customers who have left items in their carts without purchasing them. This can help re-engage customers, remind them of their cart contents, and encourage them to complete their orders. D. Monitoring the cart items and time since it has been active in B2C Commerce and sending a reminder and checkout incentive 18 hours after the cart was last modified can help increase checkouts and decrease the time from adding items to completing a checkout by leveraging customer behavior data, timing, and urgency to motivate customers to buy their items before they are out of stock or unavailable. This can help reduce cart abandonment, increase conversion rates, and boost customer loyalty. Reference:

https://help.salesforce.com/s/articleView?id=sf.mc_jb_abandoned_cart.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_abandoned_carts.htm&type=5


Contribute your Thoughts:

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Yesenia
3 days ago
C feels proactive. Chat support can boost confidence.
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Emerson
8 days ago
D also nudges them back to the cart.
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Veda
13 days ago
A is smart. It engages customers who might forget.
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Yesenia
18 days ago
I prefer B and C. More direct help!
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Emerson
23 days ago
I think A and D are great options.
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Barrie
29 days ago
B sounds convenient, but is it really feasible?
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Lashawn
1 month ago
Not sure about D, 18 hours seems a bit long for a reminder.
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Jerry
1 month ago
Wait, can agents really complete transactions for customers?
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Buck
1 month ago
Definitely agree with C, chat support can really help!
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Tish
2 months ago
I think option A is a solid choice.
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Lajuana
2 months ago
I feel like option D might be effective too, especially with reminders and incentives. But 18 hours seems like a long wait to send a reminder.
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Katlyn
2 months ago
I remember a practice question about using chat support to assist customers. Option C sounds familiar and could definitely help with the checkout process.
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Raylene
2 months ago
I'm not entirely sure about option B. Can agents really complete transactions for customers? That seems a bit risky.
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Valentin
2 months ago
I think option A makes sense because reaching out to customers who abandon their carts could really help convert those sales.
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