PMI Exam PMI-PBA Topic 4 Question 87 Discussion

Actual exam question for PMI's PMI-PBA exam

Question #: 87
Topic #: 4

A company has completed a major project within time, cost, and scope and satisfied high-level quality standards and marketing requests. However, the product was considered a complete failure by shareholders and the market due to low return on investment.

From the business analysis perspective, the main reason for this business failure was a failure to:

Aset the product positioning.

Breview and evaluate market expectations.

Cgather the appropriate usability requirements.

Destablish measurable success criteria in the business case.

Show Suggested Answer

Suggested Answer: A

by Gilma at Sep 17, 2024, 06:59 AM

Limited Time Offer

25%

Off

Get Premium PMI-PBA Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Maile

4 days ago

I'm going to have to agree with D. Without clear, measurable success criteria, how can you possibly know if you've achieved your goals? Sounds like a classic case of 'we did everything right, but it still went wrong.'

upvoted 0 times

...

Lauryn

8 days ago

This is a tricky one, but I'd say the answer is D. Failing to establish measurable success criteria means they had no way to objectively determine if the project was a success or not, even if they hit their other targets.

upvoted 0 times

...

Herminia

10 days ago

Haha, sounds like they forgot the golden rule: 'Build it and they will come... or not.' Clearly, they needed to do more market research and set better KPIs. I'll go with D on this one.

upvoted 0 times

...

Gerardo

12 days ago

B seems like the right answer to me. Reviewing and evaluating market expectations is essential to ensure the project aligns with customer needs. This oversight likely led to the disconnect between the company's success metrics and the shareholders' perception.

upvoted 0 times

Lai

4 days ago

A) set the product positioning.

upvoted 0 times

...

Jesse

1 months ago

I believe establishing measurable success criteria in the business case could have also helped in avoiding this failure.

upvoted 0 times

...

France

1 months ago

I agree with Jesus. Without a clear product positioning, the market may not have understood the value of the product.

upvoted 0 times

...

1 months ago

I think the main reason for the failure was not setting the product positioning.

upvoted 0 times

...