PeopleCert ITIL 4 DITS Exam - Topic 6 Question 17 Discussion

Actual exam question for PeopleCert's ITIL 4 DITS exam

Question #: 17
Topic #: 6

An organization is entering a new market with a range of services. Similar services already exist in the market, and the demand is high.

Which is the BEST approach to pricing and charging for the services in the new market?

BAdjust competitive prices for the market and competition

DEstablish long-term contracts with fixed prices to help secure future income

CEnsure service costs are clear to the consumers to help regulate prices

AAdopt a short-term increase in the pricing and margins

Show Suggested Answer

Suggested Answer: B

by Felicidad at Jan 23, 2026, 11:58 PM

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Geraldine

3 hours ago

Charge a premium price to capitalize on the high demand.

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Margot

5 days ago

I practiced a case study on this! I think cost-plus pricing could be risky in a high-demand market, but I’m not confident if it’s the best option.

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Carmela

10 days ago

If I recall correctly, competitive pricing could work well here since similar services already exist. But how do we ensure we stand out?

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Katina

1 month ago

I remember something about value-based pricing. It might be a good approach, but I’m not clear on how to assess the perceived value in this new market.

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Cathrine

1 month ago

I think we should consider a penetration pricing strategy since the demand is high, but I'm not entirely sure how to balance that with profitability.

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Kerry

1 month ago

I'm feeling a bit lost on this one. Pricing is always a challenge, especially for a new market. I'll need to review my notes on pricing strategies and see what might work best here.

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Reid

2 months ago

This is a tough one. I'd want to analyze the market demand and elasticity, then consider value-based pricing. Might be good to test different price points too.

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Deja

2 months ago

Okay, I think I have a plan. I'd look at the costs to deliver the services, then price competitively but with a slight premium to differentiate. Gotta balance market share and profitability.

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Moon

2 months ago

Hmm, I'm not sure how to approach this. Pricing can be tricky, especially for a new market. I might need to think through the costs, target customer segments, and positioning strategy.

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Misty

2 months ago

This seems like a straightforward pricing question. I'd start by researching the existing market prices and demand to get a sense of the competitive landscape.

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