In an organization, customer actions are applicable to various business issues. What is the best way to organize them?
The best way to organize customer actions applicable to various business issues in Pega Customer Decision Hub is into a three-level hierarchy: Business issue > Group > Actions. This structure allows for clear categorization and management of actions based on their business purpose and relevance. The 'Business issue' represents the high-level goal (e.g., Retention, Acquisition), 'Group' categorizes the actions under each issue (e.g., Credit Cards, Mortgages), and 'Actions' are the specific offers or recommendations.
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