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Marketo MCE Exam - Topic 9 Question 46 Discussion

An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.Where can the scores be adjusted?
C) Smart List
A) Setup
B) Email Script
D) My Tokens

Marketo MCE Exam - Topic 9 Question 46 Discussion

Actual exam question for Marketo's MCE exam
Question #: 46
Topic #: 9
[All MCE Questions]

An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.

Where can the scores be adjusted?

Show Suggested Answer Hide Answer
Suggested Answer: C

https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/td-p/186296

by Brett at May 31, 2023, 06:11 AM

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Florinda
8 months ago
Definitely not Email Script, that's for sure!
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Shelia
8 months ago
Wait, are we sure it's not in Smart List? That seems odd.
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Niesha
9 months ago
I thought it was in My Tokens, but I guess not.
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Lynna
9 months ago
Totally agree, Setup is where the scoring rules are!
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Margo
9 months ago
You can adjust scores in the Setup section.
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Fanny
9 months ago
I thought we discussed that adjustments are usually made in the Setup, but I could be mixing it up with another topic.
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Hershel
9 months ago
My gut says it has to be in My Tokens, but I can't recall the specifics of how that works.
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Andrew
10 months ago
I remember practicing a similar question, and I feel like it could also be in the Smart List, but that seems less likely.
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Ben
10 months ago
I think the scores might be adjusted in the Setup section, but I'm not entirely sure.
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Herminia
10 months ago
I think the answer is C. The ENEConf.ini file is where you would configure SNMP settings for the vault.
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Ling
10 months ago
Okay, I know we covered this in class. Let me see, web-to-lead, templates, and auto response rules - those are the key methods, right?
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Tamekia
1 year ago
D) My Tokens is the way to go. I'm just glad we don't have to adjust the 'website activities' field directly. That would be a real 'token' of our affection.
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Leoma
1 year ago
D) My Tokens
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Jade
1 year ago
C) Smart List
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Leslee
1 year ago
B) Email Script
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Leonora
1 year ago
A) Setup
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Fletcher
1 year ago
Haha, I bet the person who designed this scoring model was really into tokens. Maybe they should have taken a 'tokenomics' course before implementing it.
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Douglass
1 year ago
D) My Tokens
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Quiana
1 year ago
C) Smart List
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Gregoria
1 year ago
A) Setup
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Alisha
1 year ago
I was leaning towards C) Smart List, but D) My Tokens makes more sense. The scoring is happening at the token level, so that's where we need to make the adjustment.
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Sena
1 year ago
Let's go with D) My Tokens then. That should solve the issue with the scoring.
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Stephen
1 year ago
I agree, adjusting the scores at the token level makes the most sense.
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Hayley
1 year ago
I think D) My Tokens is the right choice. That's where the scoring is happening.
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Micheal
1 year ago
I believe the scores can also be adjusted in Smart List, based on specific criteria.
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Ceola
1 year ago
I agree with Sherman, adjusting scores in Setup makes sense.
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Sherman
1 year ago
I think the scores can be adjusted in Setup.
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Derick
1 year ago
I think the scores can be adjusted in My Tokens.
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Lavina
1 year ago
I think the answer is D) My Tokens. That's where the token scores are defined, so it makes sense to adjust them there.
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Cathrine
1 year ago
Let's go check My Tokens and make the necessary adjustments to the scoring model.
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Leanna
1 year ago
I agree, D) My Tokens is where we can adjust the scores for website activities.
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Rosalind
1 year ago
I believe the scores can be adjusted in Smart List.
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Leota
1 year ago
I think the scores can be adjusted in Setup.
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