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Marketo Exam MCE Topic 9 Question 46 Discussion

Actual exam question for Marketo's Marketo Certified Expert Exam exam
Question #: 46
Topic #: 9
[All Marketo Certified Expert Exam Questions]

The following token is added to the text of an email: {{lead.First Name:default=there}}.

What is the purpose of the text '':default=there''?

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