Marketo Exam MCE Topic 6 Question 47 Discussion

Actual exam question for Marketo's MCE exam

Question #: 47
Topic #: 6

[All MCE Questions]

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

AA lead needs to be sent to a CRM to receive an acquisition program.

BA lead fills out a form on a landing page in the program.

CA lead is added to the CRM and synced to Marketo.

DAdmin Acquisition Program is automatically assigned to new leads.

Show Suggested Answer

Suggested Answer: A

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Program-Fundamentals/ba-p/243293

by Pamella at Jul 09, 2023, 12:01 PM

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Katheryn

21 days ago

If I were the marketer, I'd just use a magic 8-ball to assign the acquisition program. Much more fun than filling out forms!

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Twana

27 days ago

Option B all the way! Nothing beats a good old-fashioned landing page form. It's like a digital version of the timeless 'name and address' clipboard.

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Danica

28 days ago

I'm not sure about this one. Maybe the answer is C, where the lead is added to the CRM and then synced to Marketo? That seems like a common way to handle lead management.

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Corinne

8 days ago

I believe it's D, where the Admin Acquisition Program is automatically assigned to new leads.

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Maira

19 days ago

I think the answer is B, where a lead fills out a form on a landing page in the program.

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Abraham

29 days ago

D seems like the easiest option. Having the acquisition program automatically assigned to new leads would make the marketer's job much simpler.

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2 months ago

I think the answer is B. A lead fills out a form on a landing page in the program.

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