Marketo Exam MCE Topic 5 Question 34 Discussion

Actual exam question for Marketo's MCE exam

Question #: 34
Topic #: 5

[All MCE Questions]

How is Marketo different from an email service provider (ESP)?

AMarketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

BMarketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

CMarketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

DMarketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

Show Suggested Answer

Suggested Answer: C

by Lonny at Sep 20, 2022, 02:38 PM

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1 days ago

I believe Marketo's ability to measure the impact of marketing initiatives on revenue sets it apart from an ESP.

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5 days ago

I agree with Xochitl. Marketo can do more than just hosting landing pages and providing email open rates.

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10 days ago

I think Marketo is different from an ESP because it can dedupe data and nurture leads.

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