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Marketo MCE Exam - Topic 3 Question 102 Discussion

An engagement program to promote a new online training series has two objectives:A ''Haven't Attended'' objective to get people who have never attended to sign upA ''Continue'' objective to get people who have previously attended to complete the training seriesWhich two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)
B) A transition rule to push members from the ''Haven't Attended'' group to the ''Continue'' communication emails. and D) Two streams: one to promote attendance and the other to encourage completion
A) A transition rule to pull members from the ''Haven't Attended'' group to the ''Continue'' communications emails
C) Two streams: one to add people to the program and the other to promote more new attendees

Marketo MCE Exam - Topic 3 Question 102 Discussion

Actual exam question for Marketo's MCE exam
Question #: 102
Topic #: 3
[All MCE Questions]

An engagement program to promote a new online training series has two objectives:

A ''Haven't Attended'' objective to get people who have never attended to sign up

A ''Continue'' objective to get people who have previously attended to complete the training series

Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

Show Suggested Answer Hide Answer
Suggested Answer: B, D

by Elke at May 13, 2026, 08:31 PM

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Kelvin
4 days ago
Wait, can you really push people from one group to another like that?
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Susy
9 days ago
Agreed! Two streams make sense for targeting.
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Kerry
15 days ago
I think D is definitely needed for this.
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Shayne
20 days ago
I keep mixing up the transition rules. I thought A was about pulling members, but I feel like B could also be relevant for ensuring the right messages go out.
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Fletcher
25 days ago
I practiced a similar question where we had to identify mechanisms for different objectives. I think having two streams, like in option D, makes sense for targeting both groups effectively.
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Emerson
1 month ago
I'm a bit unsure about the transition rules. I thought we needed to push people towards the right communications, but I can't recall if that means A or B.
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Olive
3 months ago
I remember discussing how important it is to have clear streams for different audience segments, so I think D might be the right choice.
upvoted 0 times
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