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Marketo MCE Exam - Topic 12 Question 105 Discussion

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.What should be added as a flow step in a Smart Campaign to accomplish this?
A) Add to SFDC Campaign
B) Add to Engagement Program
C) Add to Nurture Stream
D) Add to Trash

Marketo MCE Exam - Topic 12 Question 105 Discussion

Actual exam question for Marketo's MCE exam
Question #: 105
Topic #: 12
[All MCE Questions]

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

Show Suggested Answer Hide Answer
Suggested Answer: A

by Wei at Jun 27, 2026, 10:56 PM

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Celestina
3 days ago
I think we should add to Engagement Program.
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Tula
8 days ago
I disagree, we should focus on nurturing, not trashing leads!
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Felicidad
13 days ago
Isn't adding to SFDC Campaign just a way to ignore them?
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Malcolm
18 days ago
Wait, why would we add them to Trash? That seems harsh!
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Alayna
24 days ago
I think C) Add to Nurture Stream makes more sense for this.
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Stephaine
29 days ago
Definitely B) Add to Engagement Program. That's the way to nurture!
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Jesus
1 month ago
Unqualified leads can be nurtured? Really? That’s surprising!
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Ettie
1 month ago
I disagree, adding to SFDC Campaign is more effective for tracking.
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Wilford
1 month ago
Wait, why would we add them to trash? That's just wasteful!
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Sommer
2 months ago
I think C) Add to Nurture Stream makes more sense for follow-up.
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Keith
2 months ago
Definitely B) Add to Engagement Program. That's the way to go!
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Albina
2 months ago
I practiced a similar question, and I think adding to the Nurture Stream makes the most sense for follow-up.
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Cassi
2 months ago
I feel like adding to SFDC Campaign might not be the right choice here since we want to nurture, not just categorize.
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Susana
2 months ago
I'm not entirely sure, but I remember something about adding to an Engagement Program for nurturing. Is that the same thing?
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Marshall
3 months ago
I think we need to add them to a Nurture Stream, right? That way, we can keep engaging with those leads.
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