Marketo Exam MCE Topic 1 Question 35 Discussion

Actual exam question for Marketo's MCE exam

Question #: 35
Topic #: 1

[All MCE Questions]

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.

What is an incorrect use of tokens in this situation?

ALead token for a Custom Field value

BSystem token for the Unsubscribe Link

CMy token for a lead's Company Name

DSystem token for the Web View Link

Show Suggested Answer

Suggested Answer: C

https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/td-p/186296

by Rolland at Oct 14, 2022, 07:49 PM

Limited Time Offer

25%

Off

Get Premium MCE Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Desiree

15 days ago

Hey, at least they're not asking us to use a 'My Token for the CEO's Favorite Snack' or something. That would be a real head-scratcher!

upvoted 0 times

...

Gary

17 days ago

Option D is the way to go! The Web View Link should definitely be a system token, not a lead token.

upvoted 0 times

...

Odette

24 days ago

I'm going to go with option A. Using a lead token for a Custom Field value doesn't sound very relevant to the 253 recipients from different organizations.

upvoted 0 times

Vilma

3 days ago

I think option A is incorrect too. It wouldn't be very relevant to use a lead token for a Custom Field value.

upvoted 0 times

...

2 months ago

I think the incorrect use of tokens would be option A, using a lead token for a custom field value.

upvoted 0 times

...