Marketo Exam MCE Topic 1 Question 35 Discussion

Actual exam question for Marketo's MCE exam

Question #: 35
Topic #: 1

[All MCE Questions]

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.

What is an incorrect use of tokens in this situation?

ALead token for a Custom Field value

BSystem token for the Unsubscribe Link

CMy token for a lead's Company Name

DSystem token for the Web View Link

Show Suggested Answer

Suggested Answer: C

by Rolland at Oct 14, 2022, 07:49 PM

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1 days ago

I see your point, but I think option D, using a system token for the Web View Link, is actually the incorrect use of tokens in this situation.

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4 days ago

I disagree, I believe the incorrect use of tokens is option C, using 'My token' for a lead's Company Name.

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5 days ago

I think the incorrect use of tokens would be option A, using a lead token for a custom field value.

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