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IIBA-AAC Exam - Topic 6 Question 104 Discussion

Actual exam question for IIBA's IIBA-AAC exam
Question #: 104
Topic #: 6
[All IIBA-AAC Questions]

The organization has a history of delivering products that often don't resonate with potential

customers. After some discussion, the team decides to address this challenge by developing:

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Suggested Answer: A

https://www.agilealliance.org/wp-content/uploads/2017/08/AgileExtension_V2-Member-Copy.pdf (51)

by Reita at Mar 05, 2026, 08:47 AM

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Rasheeda
A) Metrics and KPIs won't solve the core issue.
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Glendora
5 days ago
Definitely need to focus on B) Personas. Understanding customers is key!
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Dick
10 days ago
A project plan is essential too, but without understanding customers, it won't help much.
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Vincenza
16 days ago
Totally agree with B) Personas! It's all about knowing your audience.
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Jenifer
21 days ago
Wait, are we sure a call center is the right move? Seems outdated.
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Nana
26 days ago
I think A) Metrics and KPIs are more important to track progress.
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Lou
1 month ago
Definitely need to focus on B) Personas. Understanding customers is key!
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Desmond
1 month ago
I feel like a customer call center might help, but it doesn't really address the root issue of not resonating with customers. Personas seem like a better choice.
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Loren
1 month ago
I'm a bit confused about whether we should focus on metrics or a project plan. Both seem important, but I feel like understanding the customer is key first.
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Emerson
2 months ago
I remember a practice question where we had to choose between metrics and KPIs or customer personas. I think personas might be more relevant here.
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Heidy
2 months ago
I think developing personas could really help us understand our customers better, but I'm not entirely sure how to create them effectively.
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