IIBA-AAC Exam - Topic 6 Question 104 Discussion

Actual exam question for IIBA's IIBA-AAC exam

Question #: 104
Topic #: 6

[All IIBA-AAC Questions]

The organization has a history of delivering products that often don't resonate with potential

customers. After some discussion, the team decides to address this challenge by developing:

AMetrics and KPIs

BPersonas

CProject plan

DCustomer call center

Show Suggested Answer

Suggested Answer: A

https://www.agilealliance.org/wp-content/uploads/2017/08/AgileExtension_V2-Member-Copy.pdf (51)

by Reita at Mar 05, 2026, 08:47 AM

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Mari

18 days ago

I feel like C) Project plan is too broad for this issue.

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Ming

23 days ago

A) Metrics and KPIs could help too, but not as directly.

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Valentine

28 days ago

Agreed! Understanding customers is key.

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Leota

1 month ago

I think B) Personas is the best choice.

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Stephania

1 month ago

D) A customer call center might help, but we need to know who to target first.

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Adelina

1 month ago

A) Metrics could guide us, but without personas, it's just numbers.

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Blythe

2 months ago

I agree, Alex. Metrics and KPIs won't help if we don't know our audience.

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Aliza

2 months ago

I think B) Personas is the best choice. Understanding customers is key.

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Linsey

2 months ago

D) Customer call center might help, but it’s reactive, not proactive.

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Hyun

2 months ago

A) Metrics and KPIs could work too, but it feels less personal.

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German

2 months ago

I agree, Alex. Personas help us connect with real needs.

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Cheryll

2 months ago

I think B) Personas is the best choice. Understanding customers is key.

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Royal

3 months ago

Not sure if any of these will actually help. We've tried similar things before.

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Augustine

3 months ago

I agree with B) Personas. It's about time we put ourselves in the customers' shoes!

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Sherman

4 months ago

Wait, are we really thinking about D) Customer call center? Seems like a band-aid.

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Rasheeda

5 months ago

A) Metrics and KPIs won't solve the core issue.

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Glendora

5 months ago

Definitely need to focus on B) Personas. Understanding customers is key!

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Dick

5 months ago

A project plan is essential too, but without understanding customers, it won't help much.

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Vincenza

5 months ago

Totally agree with B) Personas! It's all about knowing your audience.

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Jenifer

5 months ago

Wait, are we sure a call center is the right move? Seems outdated.

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Nana

5 months ago

I think A) Metrics and KPIs are more important to track progress.

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Lou

6 months ago

Definitely need to focus on B) Personas. Understanding customers is key!

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Desmond

6 months ago

I feel like a customer call center might help, but it doesn't really address the root issue of not resonating with customers. Personas seem like a better choice.

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Loren

6 months ago

I'm a bit confused about whether we should focus on metrics or a project plan. Both seem important, but I feel like understanding the customer is key first.

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Emerson

6 months ago

I remember a practice question where we had to choose between metrics and KPIs or customer personas. I think personas might be more relevant here.

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Heidy

6 months ago

I think developing personas could really help us understand our customers better, but I'm not entirely sure how to create them effectively.

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