IIBA-AAC Exam - Topic 6 Question 104 Discussion

Actual exam question for IIBA's IIBA-AAC exam

Question #: 104
Topic #: 6

[All IIBA-AAC Questions]

The organization has a history of delivering products that often don't resonate with potential

customers. After some discussion, the team decides to address this challenge by developing:

AMetrics and KPIs

BPersonas

CProject plan

DCustomer call center

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Suggested Answer: A

by Reita at Mar 05, 2026, 08:47 AM

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1 day ago

I remember a practice question where we had to choose between metrics and KPIs or customer personas. I think personas might be more relevant here.

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7 days ago

I think developing personas could really help us understand our customers better, but I'm not entirely sure how to create them effectively.

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