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IIBA-AAC Exam - Topic 6 Question 104 Discussion

The organization has a history of delivering products that often don't resonate with potentialcustomers. After some discussion, the team decides to address this challenge by developing:
A) Metrics and KPIs
B) Personas
C) Project plan
D) Customer call center

IIBA-AAC Exam - Topic 6 Question 104 Discussion

Actual exam question for IIBA's IIBA-AAC exam
Question #: 104
Topic #: 6
[All IIBA-AAC Questions]

The organization has a history of delivering products that often don't resonate with potential

customers. After some discussion, the team decides to address this challenge by developing:

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Suggested Answer: A

https://www.agilealliance.org/wp-content/uploads/2017/08/AgileExtension_V2-Member-Copy.pdf (51)

by Reita at Mar 05, 2026, 08:47 AM

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Blythe
4 days ago
I agree, Alex. Metrics and KPIs won't help if we don't know our audience.
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Aliza
9 days ago
I think B) Personas is the best choice. Understanding customers is key.
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Linsey
14 days ago
D) Customer call center might help, but it’s reactive, not proactive.
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Hyun
19 days ago
A) Metrics and KPIs could work too, but it feels less personal.
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German
24 days ago
I agree, Alex. Personas help us connect with real needs.
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Cheryll
29 days ago
I think B) Personas is the best choice. Understanding customers is key.
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Royal
1 month ago
Not sure if any of these will actually help. We've tried similar things before.
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Augustine
1 month ago
I agree with B) Personas. It's about time we put ourselves in the customers' shoes!
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Sherman
3 months ago
Wait, are we really thinking about D) Customer call center? Seems like a band-aid.
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Rasheeda
3 months ago
A) Metrics and KPIs won't solve the core issue.
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Glendora
3 months ago
Definitely need to focus on B) Personas. Understanding customers is key!
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Dick
3 months ago
A project plan is essential too, but without understanding customers, it won't help much.
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Vincenza
4 months ago
Totally agree with B) Personas! It's all about knowing your audience.
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Jenifer
4 months ago
Wait, are we sure a call center is the right move? Seems outdated.
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Nana
4 months ago
I think A) Metrics and KPIs are more important to track progress.
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Lou
4 months ago
Definitely need to focus on B) Personas. Understanding customers is key!
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Desmond
4 months ago
I feel like a customer call center might help, but it doesn't really address the root issue of not resonating with customers. Personas seem like a better choice.
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Loren
4 months ago
I'm a bit confused about whether we should focus on metrics or a project plan. Both seem important, but I feel like understanding the customer is key first.
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Emerson
5 months ago
I remember a practice question where we had to choose between metrics and KPIs or customer personas. I think personas might be more relevant here.
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Heidy
5 months ago
I think developing personas could really help us understand our customers better, but I'm not entirely sure how to create them effectively.
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