Google Exam Google-Ads-Video Topic 18 Question 2 Discussion

Actual exam question for Google's Google-Ads-Video exam

Question #: 2
Topic #: 18

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on.

What's a valid way for them to determine the tCPM for the business new Video campaign?

ASlightly inflate the average amount the account manager is willing to bid for this campaign.

BUse the estimate in the traffic estimator during campaign setup

CSlightly inflate the estimate in the traffic estimator during campaign setup.

DDecide on the highest amount they're willing to pay for this campaign

Show Suggested Answer

Suggested Answer: D

by Derick at Mar 24, 2025, 02:44 PM

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Gail

4 days ago

B) Use the estimate in the traffic estimator during campaign setup. It's the most reliable and data-driven approach. Although, I do wonder if the traffic estimator is as accurate as a magic 8-ball. *chuckles*

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Deandrea

6 days ago

A) Slightly inflate the average amount the account manager is willing to bid for this campaign. That's the way to do it! Gotta play it safe and add a little extra just to be on the safe side.

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Earnestine

7 days ago

I think it's better to stick to the estimate and not overbid for the campaign.

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Nidia

10 days ago

C) Slightly inflate the estimate in the traffic estimator during campaign setup. I mean, why not add a little buffer just in case? You don't want to lowball it and end up with a flop of a campaign.

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Howard

11 days ago

D) Decide on the highest amount they're willing to pay for this campaign. Gotta go big or go home, am I right? Shoot for the stars, my friend!

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Nichelle

12 days ago

B) Use the estimate in the traffic estimator during campaign setup. That's the most logical and data-driven approach. Why guess when you have a tool to give you an educated estimate?

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