Google Exam Google-Ads-Video Topic 18 Question 2 Discussion

Actual exam question for Google's Google-Ads-Video exam

Question #: 2
Topic #: 18

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on.

What's a valid way for them to determine the tCPM for the business new Video campaign?

ASlightly inflate the average amount the account manager is willing to bid for this campaign.

BUse the estimate in the traffic estimator during campaign setup

CSlightly inflate the estimate in the traffic estimator during campaign setup.

DDecide on the highest amount they're willing to pay for this campaign

Show Suggested Answer

Suggested Answer: D

by Derick at Mar 24, 2025, 02:44 PM

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Gail

3 months ago

B) Use the estimate in the traffic estimator during campaign setup. It's the most reliable and data-driven approach. Although, I do wonder if the traffic estimator is as accurate as a magic 8-ball. *chuckles*

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Micaela

2 months ago

B) Use the estimate in the traffic estimator during campaign setup. It's the most reliable and data-driven approach.

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Charlette

2 months ago

A) Slightly inflate the average amount the account manager is willing to bid for this campaign.

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Deandrea

3 months ago

A) Slightly inflate the average amount the account manager is willing to bid for this campaign. That's the way to do it! Gotta play it safe and add a little extra just to be on the safe side.

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Kimbery

1 months ago

C) Slightly inflate the estimate in the traffic estimator during campaign setup. That way, you can account for any unexpected costs that may arise.

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Cassie

2 months ago

A) Slightly inflate the average amount the account manager is willing to bid for this campaign. It's always better to be cautious and have a buffer.

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Kirk

2 months ago

B) Use the estimate in the traffic estimator during campaign setup. It provides a good starting point for determining the tCPM bid.

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Haley

2 months ago

A) Slightly inflate the average amount the account manager is willing to bid for this campaign. That's the way to do it! Gotta play it safe and add a little extra just to be on the safe side.

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Arletta

2 months ago

A) Slightly inflate the average amount the account manager is willing to bid for this campaign. That's the way to do it! Gotta play it safe and add a little extra just to be on the safe side.

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Kristeen

2 months ago

C) Slightly inflate the estimate in the traffic estimator during campaign setup.

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Reena

3 months ago

B) Use the estimate in the traffic estimator during campaign setup

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Earnestine

3 months ago

I think it's better to stick to the estimate and not overbid for the campaign.

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Nidia

3 months ago

C) Slightly inflate the estimate in the traffic estimator during campaign setup. I mean, why not add a little buffer just in case? You don't want to lowball it and end up with a flop of a campaign.

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Howard

3 months ago

D) Decide on the highest amount they're willing to pay for this campaign. Gotta go big or go home, am I right? Shoot for the stars, my friend!

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Nichelle

4 months ago

B) Use the estimate in the traffic estimator during campaign setup. That's the most logical and data-driven approach. Why guess when you have a tool to give you an educated estimate?

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