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Google Ads Video Exam - Topic 18 Question 2 Discussion

Actual exam question for Google's Google Ads Video exam
Question #: 2
Topic #: 18
[All Google Ads Video Questions]

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on.

What's a valid way for them to determine the tCPM for the business new Video campaign?

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Suggested Answer: D

by Derick at Mar 24, 2025, 02:44 PM

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Zona
5 months ago
Highest amount sounds like a safe bet too.
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Monte
5 months ago
Definitely agree with that! Always trust the estimator.
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Loreen
6 months ago
Surprised that people would just inflate numbers without data backing!
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Luisa
6 months ago
Not sure about inflating bids, seems risky.
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Jettie
6 months ago
I think using the traffic estimator is a solid move.
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Lenny
6 months ago
I practiced a question similar to this, and I think using the traffic estimator directly is a safe bet, but I wonder if we should adjust it at all.
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Jamie
7 months ago
I feel like deciding on the highest amount we're willing to pay could be risky, but it might ensure we get enough visibility.
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Valentin
7 months ago
I think slightly inflating the estimate from the traffic estimator could give us a better chance at winning impressions, but I’m not completely confident.
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Tiera
7 months ago
I remember we discussed using the traffic estimator, but I'm not sure if it's the best option for setting a tCPM.
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Henriette
7 months ago
I feel pretty confident about this one. The key is to use the traffic estimator during campaign setup and then slightly inflate that estimate. That seems like the most valid way to determine the target tCPM.
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Joanna
7 months ago
I'm a bit confused on this one. I'm not sure if I should just go with the highest amount I'm willing to pay or try to base it on the traffic estimator. Decisions, decisions.
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Julio
8 months ago
Okay, I think I know the answer to this. I'll go with option C and slightly inflate the estimate from the traffic estimator.
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Nelida
8 months ago
Hmm, this seems like a tricky one. I'll need to think carefully about the best approach here.
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Gail
1 year ago
B) Use the estimate in the traffic estimator during campaign setup. It's the most reliable and data-driven approach. Although, I do wonder if the traffic estimator is as accurate as a magic 8-ball. *chuckles*
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Micaela
1 year ago
B) Use the estimate in the traffic estimator during campaign setup. It's the most reliable and data-driven approach.
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Charlette
1 year ago
A) Slightly inflate the average amount the account manager is willing to bid for this campaign.
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Deandrea
1 year ago
A) Slightly inflate the average amount the account manager is willing to bid for this campaign. That's the way to do it! Gotta play it safe and add a little extra just to be on the safe side.
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Kimbery
12 months ago
C) Slightly inflate the estimate in the traffic estimator during campaign setup. That way, you can account for any unexpected costs that may arise.
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Cassie
12 months ago
A) Slightly inflate the average amount the account manager is willing to bid for this campaign. It's always better to be cautious and have a buffer.
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Kirk
12 months ago
B) Use the estimate in the traffic estimator during campaign setup. It provides a good starting point for determining the tCPM bid.
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Haley
12 months ago
A) Slightly inflate the average amount the account manager is willing to bid for this campaign. That's the way to do it! Gotta play it safe and add a little extra just to be on the safe side.
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Arletta
12 months ago
A) Slightly inflate the average amount the account manager is willing to bid for this campaign. That's the way to do it! Gotta play it safe and add a little extra just to be on the safe side.
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Kristeen
12 months ago
C) Slightly inflate the estimate in the traffic estimator during campaign setup.
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Reena
1 year ago
B) Use the estimate in the traffic estimator during campaign setup
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Earnestine
1 year ago
I think it's better to stick to the estimate and not overbid for the campaign.
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Nidia
1 year ago
C) Slightly inflate the estimate in the traffic estimator during campaign setup. I mean, why not add a little buffer just in case? You don't want to lowball it and end up with a flop of a campaign.
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Howard
1 year ago
D) Decide on the highest amount they're willing to pay for this campaign. Gotta go big or go home, am I right? Shoot for the stars, my friend!
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Nichelle
1 year ago
B) Use the estimate in the traffic estimator during campaign setup. That's the most logical and data-driven approach. Why guess when you have a tool to give you an educated estimate?
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Kent
1 year ago
But shouldn't we slightly inflate the estimate to be on the safe side?
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Tatum
1 year ago
I agree with Glennis, it seems like the most reliable way to determine the tCPM.
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Glennis
1 year ago
I think we should use the estimate in the traffic estimator during campaign setup.
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