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Exin Exam PDPF Topic 6 Question 14 Discussion

Actual exam question for Exin's Privacy and Data Protection Foundation exam
Question #: 14
Topic #: 6
[All Privacy and Data Protection Foundation Questions]

A company wishes to use personal data of their customers. They wish to start sending all female customers a customized newsletter. What right do all data subjects have in this scenario?

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Suggested Answer: C

The right to compensation. Incorrect. It is unlikely that all data subjects will suffer harm that must be compensated in this scenario.

The right to object to profiling. Correct. All data subjects have a right to object to the processing of personal data for direct marketing, including profiling. This is clearly profiling. (Literature: A, Chapter 4)

The right to rectification. Incorrect. It is unlikely that the company has incorrect data on all data subjects, so the right to rectification does not apply.

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