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CIW Exam 1D0-610 Topic 7 Question 74 Discussion

Actual exam question for CIW's 1D0-610 exam
Question #: 74
Topic #: 7
[All 1D0-610 Questions]

Melanie works in the sales department at XYZ Company. She decides that her company's marketing team has done a poor job representing the company's brand. Without direction or permission, she starts her own social networking account to help. This account's name is called XYZ Professional. To customize her page, she uses company logos and verbiage from the company Web site. She then begins communicating with customers and individuals interested in XYZ via this service. Which of the following would be the most appropriate response to Melanie's actions by the company?

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Suggested Answer: A

by Pamela at Jan 27, 2025, 07:48 PM

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Carlee
2 months ago
Melanie's actions were misguided, but I have to give her points for creativity. Option D is the right call, though - that company has to come down hard on her.
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Coleen
2 months ago
Haha, I bet Melanie thought she was being a real go-getter, but her boss is probably ready to strangle her right about now.
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Leonora
20 days ago
D) Terminating Melanie's employment for copyright and trademark violation, with a cease-and-desist letter asking for control of the account
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Donette
1 months ago
B) Sending Melanie a request from the company's Human Resources department to stop using company logos, yet allowing her to continue using this social networking account
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Lettie
1 months ago
A) Providing a link to Melanie's page from the company's official social networking account
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Dottie
2 months ago
I can't believe Melanie thought she could just take it upon herself to create a company-related social media account. That's a big no-no!
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Candra
1 months ago
D) Terminating Melanie's employment for copyright and trademark violation, with a cease-and-desist letter asking for control of the account
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Ceola
1 months ago
B) Sending Melanie a request from the company's Human Resources department to stop using company logos, yet allowing her to continue using this social networking account
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Rosann
2 months ago
A) Providing a link to Melanie's page from the company's official social networking account
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Kassandra
3 months ago
I believe the most appropriate response would be to send Melanie a request to stop using company logos, but allow her to continue using the account.
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My
3 months ago
I agree with you, Tegan. Using company logos without permission is a violation of copyright and trademark laws.
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Makeda
3 months ago
Melanie clearly overstepped her bounds. Option D is the only appropriate response to protect the company's brand and intellectual property.
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Jill
2 months ago
It's important to follow company policies when representing the brand on social media.
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Nobuko
2 months ago
Sending a cease-and-desist letter is the best course of action to protect the company's brand.
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Eloisa
2 months ago
I agree, using company logos without permission is a serious violation.
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Tien
3 months ago
Melanie should have asked for permission before creating the social networking account.
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Tegan
3 months ago
I think Melanie should have asked for permission before creating the social networking account.
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