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Which of the following is considered a primary activity in the Value Chain?
Suggested Answer: D
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Marketing and Sales is a primary activity in Porter's Value Chain, directly contributing to delivering value to customers.
Procurement (A), HR (B), and Technology Development (C) are support activities.
(LO 1.2, See p.29)
13 comments · newest first
LA
Lajuana
11 months ago
Wait, are you sure about that? I thought tech development was primary too.
LE
Lennie
11 months ago
Totally agree, marketing and sales are key!
RO
Romana
12 months ago
HR isn't a primary activity, right?
OC
Ocie
12 months ago
I thought procurement was more important.
RI
Rikki
1 year ago
Marketing and sales is definitely a primary activity.
LI
Lisha
1 year ago
I feel like technology development plays a role in the value chain, but I don't think it's a primary activity like marketing and sales.
ST
Stephania
1 year ago
I’m a bit confused about HR. I thought it was important, but I can't recall if it's classified as primary or support in the value chain.
MI
Mickie
1 year ago
I remember we practiced a question like this in class, and I think procurement is more of a support activity, right?
BE
Bette
1 year ago
I think marketing and sales is definitely a primary activity, but I'm not entirely sure about the others.
DO
Dominga
1 year ago
I'm confident that procurement is considered a primary activity in the Value Chain. The company needs to acquire the necessary resources and inputs to produce their products or services.
CA
Carey
1 year ago
Okay, I've got this. The primary activities are the core functions that directly create value for the customer. Based on that, I think the answer is D. Marketing and sales.
NA
Natalie
1 year ago
Hmm, I'm a little unsure about this one. I know the Value Chain has primary and support activities, but I can't quite remember which ones are considered primary. I'll have to review my notes.
WI
Wilburn
1 year ago
I'm pretty sure the primary activities in the Value Chain are things like operations, logistics, and marketing. Let me think this through...