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CIPS L5M15 Exam - Topic 1 Question 3 Discussion

Posted by Johnna on Nov 01, 2025 at 05:48 AM

What is the primary purpose of a negotiation?

Suggested Answer: B

Negotiation is defined by CIPS as a structured process between two or more parties aiming to reach a mutually acceptable agreement. While improving value or terms is often a goal, the essence of negotiation is achieving agreement, not victory over the other side.


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28 comments · newest first
DA
Daren 8 months ago
D is tempting, but it's really about mutual benefit.
VA
Val 8 months ago
A is too aggressive. It's about collaboration.
AR
Art 9 months ago
Agreed! Winning isn't everything.
CO
Coletta 9 months ago
I think it's B. Reaching an agreement is key.
DA
Dana 9 months ago
I disagree, it's not just about beating the other team.
RU
Ruth 9 months ago
D) To get a better price is a big part too!
ST
Stephaine 9 months ago
Surprised people think it's just about winning!
IR
Ira 9 months ago
I think it's more about A) To win.
WI
Winifred 10 months ago
A) To win. Screw the other team, I'm here to dominate!
SI
Silva 10 months ago
B) To reach an agreement. Duh, it's not about winning or losing, it's about finding common ground.
HA
Hannah 10 months ago
D) To get a better price. Isn't that what we're all after in the end?
SA
Sabrina 10 months ago
B) To reach an agreement. That's the whole point of a negotiation, isn't it?
JU
Jutta 10 months ago
I feel like the focus should be on mutual benefit, so B makes the most sense. But I can see why some might choose A or C.
CR
Crissy 10 months ago
I’m torn between B and D. Reaching an agreement seems right, but getting a better price is often a big part of it too.
CE
Celestina 11 months ago
Definitely B) To reach an agreement.
RI
Rickie 11 months ago
I remember practicing a question like this, and I think "to win" is too competitive. It feels more about collaboration.
LA
Lacey 11 months ago
C) To beat the other team. Gotta show them who's boss, am I right?
MA
Marcos 11 months ago
I think the main goal of negotiation is to reach an agreement, but I'm not entirely sure if that's the only purpose.
JU
Julie 12 months ago
I'm pretty confident the answer is B. The purpose of a negotiation is to find common ground and reach a deal, not just to win at all costs.
RE
Ressie 12 months ago
I'm leaning towards D. In a lot of negotiations, the main goal is to get the best possible price or terms for yourself, right?
FL
Fletcher 1 year ago
Definitely B. The whole point of a negotiation is to find a mutually beneficial solution, not just to beat the other side.
GA
Gaynell 1 year ago
Hmm, this is a tricky one. I'm not totally sure if the goal is to win or just reach an agreement. I'll have to think this through carefully.
LA
Layla 1 year ago
I think the primary purpose of a negotiation is to reach an agreement, so I'd go with B.
KI
Kimbery 7 months ago
↳ replying to Layla
I think getting a better price is important too, but B is solid.
AL
Allene 7 months ago
↳ replying to Layla
True! Collaboration leads to better outcomes.
EL
Eleonora 7 months ago
↳ replying to Layla
Definitely! Option B makes the most sense.
VI
Vivan 8 months ago
↳ replying to Layla
I agree, reaching an agreement is key.
BR
Brittani 11 months ago
↳ replying to Layla
Winning isn't everything. It's about understanding each other.
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