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CIPS L4M2 Exam - Topic 1 Question 18 Discussion

Actual exam question for CIPS's L4M2 exam
Question #: 18
Topic #: 1
[All L4M2 Questions]

What criteria can be applied in the production of a business case?

Show Suggested Answer Hide Answer
Suggested Answer: D

A business case is developed during the early stages of a project and outlines the why, what, how, and who necessary to decide if it is worthwhile continuing a project. One of the first things you need to know when starting a new project are the benefits of the proposed business change and how to communicate those benefits to the business.

Preparing the business case involves an assessment of:

- Business problem or opportunity

- Benefits

- Risk

- Costs including investment appraisal

- Technical solutions

- Timescale

- Impact on operations

- Organizational capability to deliver the project outcomes

These project issues are an important part of the business case. They express the problems with the current situation and demonstrate the benefits of the new business vision. Making business case with multiple options and choices also prompts the procurement and senior management to consider alternatives. As a result, the organisation may opt out the best option.

The business case brings together the benefits, disadvantages, costs, and risks of the current situa-tion and future vision so that executive management can decide if the project should go ahead.


- CIPS study guide page 19-21

- How to Write a Business Case - Template & Examples | Adobe Workfront

LO 1, AC 1.1

by Belen at Jul 06, 2023, 07:42 PM

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Tyra
6 months ago
B seems a bit off, honestly.
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Dominga
6 months ago
Wait, are we sure about those criteria?
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Shawnee
7 months ago
I think A has some merit too.
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Carissa
7 months ago
Totally agree with D!
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Hobert
7 months ago
Costs, benefits, and options are key!
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Major
7 months ago
I vaguely recall something about evaluating options, but I can't remember if that was specifically for business cases or something else.
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Asuncion
7 months ago
I’m a bit confused; I thought plans and delivery were more about project management than business cases.
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Davida
8 months ago
I think we practiced a question similar to this, and I feel like costs and benefits were definitely key criteria.
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Anika
8 months ago
I remember discussing costs and benefits in class, but I'm not sure if options were part of that.
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Jennie
8 months ago
Okay, I've got this. The key is looking for the term that specifically indicates "special handling" for the luggage. I'm confident I can nail this one.
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Quiana
8 months ago
Okay, let's see. The question is asking for the personalization string to use in the href attribute, so it's probably one of those %%variables%%. I'm leaning towards B, %%view_email_url%%, since that seems the most relevant.
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Simona
8 months ago
Okay, I've got this. MS Internet Information Server and Apache Tomcat are the two web servers supported for the WFM database, based on my knowledge. I'm confident in those choices.
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Leatha
8 months ago
I think we might need information about known threat actor behavior for attribution, but I'm not completely sure.
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Barney
1 year ago
D) is the clear winner here. Costs, benefits, and options - that's the trifecta of a winning business case. Anything less would be like trying to bake a cake without eggs, flour, and sugar. You just can't do it!
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Jeff
12 months ago
Felicia: It's like building a house without a solid foundation. You need those components for a successful business case.
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Felicia
12 months ago
User 2: Absolutely, without those key elements, a business case would be incomplete.
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Elsa
12 months ago
User 1: I agree, D is definitely the way to go. Costs, benefits, and options cover all the bases.
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Rebecka
1 year ago
D) is the way to go. You can't have a solid business case without considering the financial aspects. Although, I do enjoy a good price evaluation now and then. Keeps things exciting, you know?
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Kimbery
1 year ago
Definitely D). A good business case has to justify the investment with a thorough analysis of the costs and potential returns.
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Andrew
11 months ago
Agreed, it's important to weigh the costs against the potential returns before making a decision.
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Rhea
12 months ago
Exactly, a business case needs to consider both the costs and the potential benefits.
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Cora
1 year ago
D) Costs, benefits, and options
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Annabelle
1 year ago
I'm torn between B) and D), but I think D) is the best choice. A business case needs to address the costs and benefits to make a compelling argument.
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Melissa
11 months ago
William: I think focusing on costs and benefits would provide a clearer picture of the potential outcomes.
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Nina
11 months ago
User 3: B) Suggestions, feedback, and forecast are important too, but D) seems more essential for a strong business case.
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William
11 months ago
User 2: Definitely, without considering the costs and benefits, the business case may not be convincing.
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Katina
11 months ago
User 1: I agree, D) Costs, benefits, and options are crucial in a business case.
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Olene
11 months ago
User 4: Yes, D) is the most relevant choice for the production of a business case.
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Ming
1 year ago
User 3: D) Costs, benefits, and options are definitely important criteria to consider.
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Alecia
1 year ago
User 2: I agree, costs and benefits are essential in a business case.
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Rebecka
1 year ago
User 1: I think D) is the best choice. A business case needs to address the costs and benefits to make a compelling argument.
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Delmy
1 year ago
I believe plans, delivery, and design should also be part of the criteria. It's not just about the numbers, but also about the execution.
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Willis
1 year ago
I agree with Tandra. It's important to consider the financial aspects when making a business case.
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Daniel
1 year ago
D) Costs, benefits, and options seems like the correct answer to me. A business case should clearly outline the financial implications and potential payoffs.
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Frederic
12 months ago
B) Suggestions, feedback, and forecast can provide valuable insights for a business case.
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Yun
12 months ago
D) Costs, benefits, and options are essential for making informed decisions in a business case.
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Leandro
1 year ago
C) Plans, delivery, and design play a crucial role in the production of a business case as well.
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Gary
1 year ago
A) Questions, price, and evaluation are also important factors to consider in a business case.
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Tandra
1 year ago
I think the criteria for a business case should include costs, benefits, and options.
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Gianna
1 year ago
I believe plans, delivery, and design are also crucial aspects to consider in a business case.
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Chau
1 year ago
I agree with Ethan. It's important to consider all the costs and benefits before making a decision.
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Ethan
1 year ago
I think the criteria for a business case should include costs, benefits, and options.
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