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CIMAPRA19-E03-1 Exam - Topic 8 Question 129 Discussion

JJJ is a frozen food delivery business in Country Q. Competition is high and JJJ prices its delivery services very competitively. JJJ has doubled its market share to 35% in the last five years.In order to continue to improve its competitive position in Country Q, JJJ has invested in 100 new delivery vans. These vans have been designed to increase the speed and efficiency in loading and unloading the frozen food products. JJJ has to meet tight delivery deadlines to its customers or penalties for late delivery are charged to JJJ by its customers. Drivers of the vans undertake regular training.Which of the following would be the most appropriate critical success factor within the 'Customer' perspective of a Balanced Scorecard for JJJ?
C) Punctuality
A) Price competitiveness
B) Penalties for late deliveries
D) Levels of staff training

CIMAPRA19-E03-1 Exam - Topic 8 Question 129 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 129
Topic #: 8
[All CIMAPRA19-E03-1 Questions]

JJJ is a frozen food delivery business in Country Q. Competition is high and JJJ prices its delivery services very competitively. JJJ has doubled its market share to 35% in the last five years.

In order to continue to improve its competitive position in Country Q, JJJ has invested in 100 new delivery vans. These vans have been designed to increase the speed and efficiency in loading and unloading the frozen food products. JJJ has to meet tight delivery deadlines to its customers or penalties for late delivery are charged to JJJ by its customers. Drivers of the vans undertake regular training.

Which of the following would be the most appropriate critical success factor within the 'Customer' perspective of a Balanced Scorecard for JJJ?

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Suggested Answer: C

by Nohemi at Jul 19, 2026, 03:46 AM

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Theron
15 hours ago
I'm not entirely sure, but I think price competitiveness might be important too since they have to stay ahead of competitors.
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Lashaun
6 days ago
I remember we discussed how punctuality is crucial for delivery services, especially with those penalties for late deliveries.
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