CIMA Exam CIMAPRA19-E03-1 Topic 5 Question 83 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 83
Topic #: 5

AAA is a car manufacturer which has undertaken a strategy to lobby a regional authority to include Its flagship hybrid model in a regional initiative to grant low-emission cars access to faster moving vehicle lanes. These faster vehicle lanes were historically only available to cars carrying passengers. Given the benefits of AAA's low emission vehicles, AAA's cars were authorised to make use of the faster lanes, even when no passengers were on board providing AAA with a decisive competitive edge.

Which of the following strategies is AAA pursuing?

AAn environmental strategy.

BA sustainability strategy.

CA non-market strategy.

DA market strategy

Show Suggested Answer

Suggested Answer: C

by Ezekiel at Apr 10, 2024, 12:17 AM

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Veronika

10 days ago

I wonder if they'll have to disclose the number of passengers in the car when they use the fast lane. Like, 'Attention passengers: please don't all get out at the same time, or we'll get a ticket!'

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Raylene

12 days ago

Yeah, I agree. This is definitely more about gaining a strategic advantage than just being environmentally responsible. It's a non-market strategy for sure.

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Stefan

13 days ago

True, but I think the key here is that they're not just trying to be environmentally friendly - they're trying to gain a competitive edge. So it's not a pure environmental strategy, in my opinion.

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Miles

14 days ago

But couldn't you also argue that this is an environmental strategy? They're promoting the use of low-emission vehicles, which is a sustainability-focused goal.

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Annette

16 days ago

I agree, the non-market strategy seems like the most appropriate answer. By lobbying the regional authority, they're trying to change the rules of the game in their favor.

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Alton

18 days ago

Hmm, this question is interesting. I think AAA is definitely pursuing a non-market strategy here. They're trying to influence the regulatory environment to get a competitive advantage, rather than just competing in the regular market.

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